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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Article 9mn

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How to Create Long Term Brand–Creator Partnerships

Article 7mn

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How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

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Our recommendations

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 3mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 2mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 4mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 5mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 4mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 5mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 5mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 2mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

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GenAI, Social Commerce and Communities

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Lockdown: What Online Shoppers Want To Know [January Update]

Last updated: 05/01/2020. As the UK and other countries enter a new lockdown, shoppers are left with many questions about orders they made or were planning on making. To help your team anticipate customer needs during this new period, we’re listing the most frequently asked questions by online shoppers right now.

Article 3mn

Community Decoded: How Outdoor Voices Builds a Community-First Brand

Outdoor Voices is part of a new generation of Direct-To-Consumer brands that puts building a brand community at the core of its strategy. The goal is twofold : increase customer loyalty and accelerate growth through brand advocacy.

Article 5mn

TokyWoky & Superdrug nominated for Best Customer Insights Strategy

Some exciting news: Just 4 months after our Best Community win with UK beauty retailer Superdrug at the Glossy Awards, we’re now nominated for Best Customer Insights Strategy!

Article 2mn

Next Gen Loyalty for Retail: the Power of Community

This article is aimed at CMOs, Loyalty & CRM Directors and anyone else who feel they’re not doing enough to retain, delight and leverage their customers. We’ve written it to explain what we think next-gen loyalty looks like for retail in a 10-min read.

Article 7mn

Community Decoded: LEGO’s Brand Community Strategy

New month, some new branding for this series, and of course a new community to analyse. Today, we’re diving deep into the community strategy of the world’s favorite toy brand. Read on to learn how Lego gets it right when it comes to independent fan communities, UGC challenges and co-creation.

Article 5mn

The Problem with Building Your Brand Community on Social Media

One of the more frequent questions I get on building a brand community is “why can’t I just build it on social media?”.

Article 5mn

Ann Summers launches customer loyalty programme powered by TokyWoky

Ann Summers, the iconic underwear leader in the UK, has taken an innovative approach to loyalty by introducing a brand-new interactive community platform for its customers, built on TokyWoky’s unique solution.

Article 3mn

Community Building 101: Choosing The Right Platform

A crucial step to any community building process is picking the right platform to host your community.

Article 6mn

TokyWoky release: Community Blog, Wiki, and a fresh new look

The TokyWoky product team has been hard at work on a new version of the community platform to keep improving the way your brand community engages and grows with you. Our new release includes some highly expected new features (the community blog! The wiki!), a sleeker design, and lots of UX improvements.

Article 4mn

How Kiabi drove sales up by gathering and engaging its customer community.

In the last year, we’ve had the opportunity to work with Kiabi, one of France’s leading fashion retailers, on building their customer community. Kiabi’s focus and dedication has allowed us to build the bases of a strong, authentic and engaged community.

Article 3mn

How Carrefour launched one of the largest Grocery Retail communities in a matter of months.

In the last months, we’ve had the privilege of working with Carrefour on one of our most ambitious community project yet. Scoping, building and launching a global community for one of Europe’s leading retailers was, in fact, one of our most exciting challenges.

Article 3mn

How Veepee grew its community from 0 to 80k+ members in two weeks.

Early March, Veepee broke our all-time record in terms of community growth going from 0 to 80k+ members in less than two weeks.

Article 2mn

Why are Beauty Retailers launching their community in 2023?

Beauty retailers are building some of the most advanced communities we have at TokyWoky. We see two reasons behind this:

Article 3mn

Why are beauty brands building their customer community in 2023?

Beauty brands are creating some of the strongest customer communities out there today. They have passionate customers who love to create UGC, discuss their favorite products and co-create: everything a brand needs to start building its owned community.

Article 3mn

8 examples of retail loyalty programs for a higher average order value

With retail players multiplying their acquisition offers and marketing strategies to attract new business, consumers are spoilt for choice when it comes to shopping. The real challenge is to retain these one-time customers and turn them into loyal advocates of their brand, and make their investment worthwhile.

Article 9mn

5 examples of online community UGC that drive conversion in retail

User Generated Content or UGC is increasingly becoming the most popular advocacy vehicle used by brands and retailers.

Article 6mn

TokyWoky release: Email sending, new admin look and improved content sharing

We usually publish our new product features every quarter but we couldn’t wait any longer as we had so much to share with you! The TokyWoky product team has worked very hard on bringing you fresh features and updates to help you leverage the potential of your brand community. Enjoy!

Article 3mn

Community recruitment strategy: leveraging social media & email marketing

The first step to building a successful brand community is to recruit members. This is a crucial strategy to activate contributions and user-generated content quickly. The sooner you have members interacting, the sooner your community will start fostering trust, brand attachment and incremental revenue!

Article 8mn

Community recruitment strategy: your website as an essential asset

When launching a brand community, one of our clients’ biggest concerns is how to recruit members to get the ball rolling on contributions and later, how to keep increasing the size of their community.

Article 5mn

TokyWoky release: Widgets & Semantic URLs

It’s that time again! The TokyWoky product team has been hard at work to innovate so that you have even more options to drive engagement, retention and advocacy from your community. Our new release includes to main new features that we hope you’ll love as much as we do!

Article 3mn

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Skeepers hub

How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

Our recommendations

Our key topics

GenAI, Social Commerce and Communities

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