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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Article 9mn

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How to Create Long Term Brand–Creator Partnerships

Article 7mn

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How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

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Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 5mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 3mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 3mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 5mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 5mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 5mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 3mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 5mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

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How to boost sales with Instagram Influencer Marketing?

Instagram has revolutionized modern marketing, becoming a powerful platform for brands to reach their target audience. Influencer marketing, in particular, has emerged as a key strategy in today’s digital landscape. This blog aims to provide actionable tips on how to leverage Instagram influencer marketing to boost sales and drive business growth. Understanding Instagram Influencer Marketing...

Article 7mn

How to Boost Your Reviews in the Second Half of 2024?

As we move into the second half of 2024, the landscape for consumer reviews is more dynamic than ever. Reviews not only influence consumer trust and buying behavior but also play a crucial role in search engine optimization (SEO) and online visibility. This year presents a pivotal opportunity for businesses to harness the power of...

Article 7mn

Optimizing Videos for Mobile: The Vertical Video Trend

In today’s fast-paced digital world, mobile devices have become the primary means for consuming content. Vertical video content, in particular, has seen a dramatic shift in how it’s consumed, with an increasing number of viewers watching videos on their smartphones and tablets. The vertical video trend has emerged as a direct response to the way...

Article 9mn

Top UGC strategies for beauty brands

Ebooks 4mn

The Impact Report: The Impact of UGC on Conversion

Reports 3mn

Skeepers Named by Forrester as a Notable Vendor in Customer Feedback Management

Forrester’s landscape report of Q2, 2024 is an overview of 15 notable vendors in Customer Feedback Management (CFM) solutions and we are elated that Skeepers has been named one of them. According to the report, 75% of CX leaders use CFM tools. For these buyers, integrating data from multiple channels and sources is both a...

Article 4mn

3 UGC examples to fuel your next campaign

User-Generated Content (UGC) has become a cornerstone of modern marketing strategies, offering authenticity and engagement that traditional methods often lack. In this blog post, we’ll explore three standout examples of brands effectively leveraging UGC to fuel their campaigns. From skincare to sports and beauty, these cases highlight innovative ways to incorporate UGC to boost brand...

Article 3mn

6 UGC Techniques to Boost Your SEO Potential

User-generated content (UGC), created and shared by users, is a driving force in this day and time. Beyond its role in social validation, UGC holds significant importance for search engine optimization (SEO). Bringing the two together can enhance your online visibility, credibility, and engagement, leading to increased organic traffic and conversions. In this blog post,...

Article 6mn

How UGC Drives Shopify Sales for an E-commerce Brand?

User-Generated Content (UGC) is content created by customers, such as reviews, photos, and videos, that showcases their experiences with a product or service. In e-commerce, UGC is a powerful tool that builds trust, enhances engagement, and drives sales. This blog post explores how UGC drives Shopify sales for e-commerce brands, providing insights and strategies to...

Article 7mn

The Ultimate Guide to Successful Influencer Gifting

Influencer gifting is as exciting for the brands as it is for the influencers as they receive products or experiences at no cost and share their genuine opinions with followers. This strategy leverages the trust influencers have built, leading to increased brand visibility, credibility, and potential sales boosts. When influencers share positive experiences, their followers...

Article 10mn

SEO, UGC, and AI: New Rules of the Game for Online Visibility

Rise of generative artificial intelligence (AI) and the increasing importance of user-generated content (UGC) are redefining the landscape of digital marketing. This is what the speakers at the latest RealTalk by Skeepers shed light on. Angelica Reyes (CMO of Skeepers) hosted the event, accompanied by a panel of speakers listed below: Stéphane Levy – President...

Article 10mn

How Can UGC Elevate Your Add-to-Cart Rates?

Add-to-cart rates serve as a critical metric in e-commerce, representing the percentage of website visitors who add items to their shopping carts compared to the total number of visitors. It’s a key indicator of user intent and interest in purchasing products, directly impacting conversion rates and revenue generation for online businesses. Understanding and optimizing add-to-cart...

Article 7mn

How small teams can use UGC for e-commerce growth?

In today’s competitive e-commerce landscape, small teams face the challenge of standing out amidst larger competitors. Leveraging User-Generated Content (UGC) has emerged as a powerful strategy for achieving growth and visibility. UGC encompasses content created by consumers, such as reviews, photos, videos, and social media posts, which can significantly impact brand perception and purchasing decisions....

Article 7mn

8 UGC Videos that Nail Authenticity

In today’s digital landscape, authenticity is paramount in capturing audience attention and building brand credibility. User-generated content (UGC) videos have emerged as powerful tools for brands seeking to convey authenticity and connect with their target audience on a deeper level. From honest testimonials to spontaneous unboxings, UGC videos come in various forms, each offering a...

Article 3mn

Get Real with the New Customer Journey

Ebooks 2mn

How Do Reviews Drive SEO Success?

In the digital landscape, where online visibility is paramount, Search Engine Optimization (SEO) reigns supreme as a pivotal component for businesses striving to enhance their online presence. Within the multifaceted realm of SEO, the significance of user-generated content, particularly reviews, cannot be overstated. Glowing testimonials or constructive feedback, wield considerable influence over a brand’s SEO...

Article 5mn

Importance of Gifting in Influencer Marketing

In the world of influencer marketing, gifting plays a pivotal role in establishing meaningful partnerships between brands and influencers. Essentially, gifting involves brands providing free products or services to influencers in exchange for exposure on their platforms. This practice is a cornerstone of influencer strategies, allowing brands to leverage the influencer’s reach and credibility to...

Article 6mn

Legal Pitfalls to Avoid: A Checklist for Influencer Marketing Campaigns

Influencer marketing has emerged as a powerful tool for brands to reach their target audience. However, with this rise in popularity comes a set of legal regulations that brands and influencers must navigate to ensure compliance and mitigate risks. This blog post aims to provide an overview of the key regulations governing influencer marketing campaigns,...

Article 7mn

B2C Brands Embrace UGC To Spark Interest, Build Trust, And Drive Sales

Reports 5mn

Navigating Influencer Marketing Laws in Europe

Ebooks 5mn

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How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

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GenAI, Social Commerce and Communities

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