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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Article 9mn

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How to Create Long Term Brand–Creator Partnerships

Article 7mn

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How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

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Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 3mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 4mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 3mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 2mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 5mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 2mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 5mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 2mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

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Looking Back: Top UGC Trends from 2024

Bold, loud, and unleashed voices of the consumers are no longer sitting in the shadows waiting for direction. They are the ones giving directions. – From the ebook ‘Making Customer Voices Count’ 2024 saw groundbreaking impact of user-generated content (UGC), solidifying its role as a major driver of social media influence and brand-consumer connections. That...

Article 6mn

Top Strategies for Brands Looking for Influencers on Instagram

The influencer industry in 2024 was worth $250 billion. According to the predictions of Goldman Sachs, it will grow to $500 billion by 2027. The influencer game is totally different from what it was 10 years ago. This includes how influencers make content and money, and how much. These influencers are now becoming entrepreneurs from mere...

Article 8mn

The Role of Micro and Nano Influencers in Product Reviews

There was a time (emphasis on was) when influencer marketing meant hiring a big time celebrity to hold your product next to their face and get photographed. But times are not the same and influencer marketing is not what it used to be. For every Kylie Jenner that charges $1.8M per post, there are numerous...

Article 8mn

UGC Trends 2025: Elevating Your Strategy for the New Era of Influence

Webinars 2mn

The Rise of Micro Mom Influencers: Why Smaller Audiences Matter

Mothers make 85% of purchase decisions at home. In the US, they have a spending power of 2.4% trillion. Mothers have always been a powerful force at home wanting to provide only the best to their children. 3 out of 4 moms agree that companies do not know what it’s like being a mother and thus have no idea how to...

Article 6mn

The Best Influencer Campaigns of 2024

Creativity That Captured Us All. In 2024, influencer campaigns weren’t just marketing moments—they were cultural phenomena. From jaw-dropping collaborations to boundary-pushing creativity, influencers proved once again why they’re the driving force of modern brand storytelling. This year saw brands and influencers join forces to create campaigns that went beyond selling products. They sparked conversations, built...

Article 9mn

From Festive to Forever: Leveraging Your UGC After the Holidays

Holiday Content Doesn’t Have to End in January. What if the UGC (user-generated content) you collected during the holidays could keep delivering results long after the decorations are packed away? The festive season is a goldmine for brands, with consumers eagerly sharing their excitement and experiences online. From glowing product reviews to stunning unboxing videos,...

Article 6mn

How to boost your traffic, reputation and sales thanks to consumer reviews?

Cases study 4mn

How Superdrug Engages Their Beauty Community for Advice, UGC & Insights

Cases study 3mn

How Kicks drives loyalty & advocacy by standing out from the competition with a brand community ?

How Kicks drives loyalty & advocacy by standing out from the competition with a brand community

Cases study 4mn

How Veepee grew its community from 0 to 80k+ members in two weeks

Cases study 4mn

5 reasons to use UGC in email campaigns

An average person receives about 121 emails per day. They are bombarded with updates, offers, news, and email campaigns. Unless you are Chris Martin offering tickets to the next Coldplay concert, they don’t want to read another boring email from you. So how do you make it worth their while? Make it authentic. UGC is...

Article 10mn

Bare Home Reaches 1.8M Impressions with Influencer Gifting Strategy

Cases study 5mn

7K Reviews and $187K EMV: Drybar’s Journey to Boosting Visibility and Engagement

Cases study 2mn

Top UGC Trends to Watch in 2025

As we step into the new year, how can we not talk about the up and coming trends in UGC? 2025 promises to be the year when consumer voices take center stage. UGC has become the backbone of e-commerce success, with reviews, visual proof, and authentic feedback driving trust, engagement, and conversions like never before. ...

Article 6mn

The Garnier Lovers win the Totem of Influence during the Koh-Lanta campaign

Cases study 2mn

Leroy Merlin turns its customers into ambassadors to support its phygital brand strategy

Cases study 3mn

How does St Michel collaborate with microinfluencers to increase brand awareness?

Cases study 3mn

How AI Is Transforming UGC Moderation and Discovery

Humans are producing more content than ever. Around 78% of content in 2033 will be User Generated Content (UGC). Creators, influencers, consumers, all want to share their voice and want to be heard. From product reviews and social media posts to customer photos and videos, UGC provides invaluable insights and builds trust by showcasing real-life experiences with...

Article 7mn

Making Customer Voices Count

Ebooks 3mn

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How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

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GenAI, Social Commerce and Communities

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