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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Article 9mn

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How to Create Long Term Brand–Creator Partnerships

Article 7mn

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How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

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Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 2mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 4mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 3mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 3mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 2mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 2mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 3mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 2mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

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How to Use UGC with Retargeting Marketing

When customers come to your website and leave without buying, you can either let them go or you can reach out to them with personalized communication. Retargeting, also known as remarketing, is a marketing strategy aimed at re-engaging past visitors to your website or app, typically through targeted ads or follow-up emails. Combining User Generated...

Article 7mn

Virtue Labs Amplifies Brand Trust with 5,000+ Reviews and 1,000 UGC Assets

Cases study 2mn

Amplify Customer Voices: Collect UGC Before the Holiday Rush

The holiday season is a critical time for e-commerce, with brands vying for attention in an exceptionally competitive landscape. Shoppers are bombarded with choices, so capturing their trust and standing out is more challenging than ever. UGC in this case showcases real experiences that strengthen social proof, making it a powerful tool to boost engagement...

Article 7mn

Beautyblender Triples Ship-to-Post Rate After Switching to Skeepers’ Influencer Gifting Program

Beautyblender Triples Ship-to-Post Rate After Switching to Skeepers' Influencer Gifting Program

Cases study 5mn

Gisou Community Expands with Skeepers, Garnering 2000+ Text Reviews Across 6 Markets

Cases study 4mn

5 UGC Strategies to Prepare Your Brand for Black Friday/Cyber Monday

Two of the biggest shopping events of the year – Black Friday / Cyber Monday are here once again. Offering brands a unique opportunity to engage with eager shoppers, these events are popular to drive significant sales. With the surge in online traffic and growing competition, standing out from the crowd is important this year....

Article 9mn

UGC Masterclass: Pro Tips for Pre, During, and Post-BFCM

Webinars 3mn

Boost Black Friday/Cyber Monday Sales with Gifted Reviews

Ebooks 3mn

Reach meets effectiveness: How BIODERMA is increasing its brand awareness with Skeepers

Cases study 2mn

Boosting Sales with Authentic Content: A Guide

In recent years, the demand for authenticity in marketing has grown, particularly among younger demographics like Millennials and Gen Z, who prefer brands that uphold transparency and sincerity. These consumers are more likely to engage with a brand that shares their real experiences, acknowledges imperfections, and communicates openly. As the field of content becomes increasingly...

Article 5mn

Importance of Authentic Content in the Gen Z World

Authentic content for Gen Z is all about crafting stories that resonate with their core values—think transparency, relatability, and straight-up honesty. They’re all about content that comes off real and raw, rather than something that feels like it’s straight out of a corporate playbook. They prefer messages that are personal, a bit rough around the...

Article 5mn

How to Improve Social Footprint with UGC?

User-Generated Content (UGC) has become the focal point of marketing strategies across industries, especially on social media platforms. Any content—whether it be images, videos, text, or reviews—created by people, rather than brands qualifies as UGC. It isn’t just light on the pockets but is also perceived as more authentic and trustworthy by consumers. Leveraging UGC...

Article 6mn

Benefit activates engaging micro-influencers who share its brand DNA

Cases study 5mn

How Do Reviews Boost Conversion Rate?

Today customer reviews have become a cornerstone of shopper engagement strategies, significantly impacting consumer behavior and business success. This post delves into the key role that reviews play in boosting conversion rates, transforming casual browsers into committed buyers. By understanding the power of customer feedback, businesses can unlock new levels of engagement and sales effectiveness....

Article 6mn

The Brand Marketer’s Guide: AI in Reviews and Feedback Management

Ebooks 4mn

Social Commerce: Is TikTok Taking Over Instagram?

Do you find yourself hovering between TikTok and Instagram, finding your daily dose of entertainment, discovering new brands, and adding items to your cart? You’re not alone. Social commerce has been rapidly expanding over the past few years and different world regions have adopted this mode of shopping at various levels and through various channels....

Article 9mn

Skeepers Elevates Brand Advocacy for MBX’s Kaja Beauty and I Dew Care

Skeepers Elevates Brand Advocacy for MBX's Kaja Beauty and I Dew Care

Cases study 4mn

Make Up For Ever Increased its Ship-to-Post Rate from 40% to 97% After Switching to Skeepers

Cases study 5mn

How to Scale Your Content in the Beauty Industry

It is not news that consumers in the beauty industry are informed, well-researched, and knowledgeable. They know right from wrong, good from bad, and true from fake. They are increasingly looking to see real-life applications of products through the experiences of their peers before making a purchase. This shift towards authentic, consumer-created content has fundamentally...

Article 8mn

3 Truths and 1 Lie about Influencer Marketing for eCommerce brands

In recent years, influencer marketing has emerged as a powerful tool for eCommerce brands seeking to connect with their target audiences in authentic and engaging ways. This rise can be attributed to its ability to humanize brands, amplify reach, and drive conversions through trusted voices in niche communities. However, amidst the buzz and success stories,...

Article 9mn

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How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

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GenAI, Social Commerce and Communities

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