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Skeepers hub

Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

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How Are Beauty Brands Making the Most Out of Influencer Gifting?  How Are Beauty Brands Making the Most Out of Influencer Gifting? 

How Are Beauty Brands Making the Most Out of Influencer Gifting? 

Article 9mn
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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand  5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Article 9mn
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How to Create Long Term Brand–Creator Partnerships  How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Article 7mn
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How to Use UGC on Product Pages to Increase Add-to-Cart How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn
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Our recommendations

UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 3mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 2mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 2mn
2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 4mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 3mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 4mn
Unified Reviews &amp; Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 3mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
The New Rules of Influencer Marketing: Where Community, Commerce &amp; Content Converge

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 2mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn
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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 3mn
Employee Satisfaction: What Are the 2022 Trends?

Employee Satisfaction: What Are the 2022 Trends?

Employee satisfaction is just as important as customer satisfaction. All studies show that they go hand-in-hand. If your employees are happy, your customers are happy.  Which is why more and more companies are investing in monitoring and improving the employee experience.  The 4-day week, greater mental health awareness, the “Big Quit”, remote working… This article...
Article 8mn
Tourism Field: Customer Experience Is More Important Than Ever!

Tourism Field: Customer Experience Is More Important Than Ever!

Tourism has been hard-hit by the global pandemic. Today, industry players are gradually recovering and looking for ways to return to prosperity and growth. Some are doing better than others, particularly those who focused on customer experience.  The main way to bounce back and stand out from the competition is to improve customer experience (CX)....
Article 9mn
Influencer Marketing: 3 Reasons to Use Instagram

Influencer Marketing: 3 Reasons to Use Instagram

Since the beginning of 2022, 26 million people use Instagram in France (Statista, 2022). The social media platform has become key for brands, consumers, influencers, etc., and acts as a digital showcase for all.   Whether to share promotional photos, instant videos or to bring influencer marketing campaigns to life, Instagram has become “the place to...
Article 4mn
SKEEPERS: Create Value by and for Your Customers!

SKEEPERS: Create Value by and for Your Customers!

SKEEPERS is the European leader in customer engagement. We help brands generate incremental business by creating value by and for the customer. SKEEPERS offers a wide range of levers on a single platform, such as customer reviews, video UGC, influencer marketing to increase brand visibility and conversion, customer feedback for continuous improvement of the customer...
Article 2mn
Bancos: por que confiar no conhecimento do cliente?

Bancos: por que confiar no conhecimento do cliente?

Os bancos fizeram uma mudança significativa nos últimos anos e procuram melhorar a sua relação com os clientes. Para o conseguir e impulsionar as suas vendas num mercado que agora é muito competitivo, a maioria optou por contar com o conhecimento do cliente. O que o conhecimento dos clientes representa no sector bancário? Quais são...
Article 6mn
Influencer Marketing 2022: Social Media Jahresplanung leicht gemacht

Influencer Marketing 2022: Social Media Jahresplanung leicht gemacht

Neues Jahr, neue Ambitionen, neue Vorsätze. Auch 2022 stehen Influencer Marketing- und Social Media Manager vor der Herausforderung, ihre Marke auf Instagram, TikTok und Co. von der Masse abzuheben, keine Trends zu verpassen und stets mit wachsenden KPIs zu glänzen. Um auch dieses Jahr weiter zu wachsen, ist es wichtiger denn je, bei ständig neuen...
Article 6mn
Retail : How to improve your CRM strategy?

Retail : How to improve your CRM strategy?

As David Le Douarin, co-founder and General Director of Predictive Marketing Activation announced in his forum : “Purchasing routes have been disrupted by new technologies. Faced with drops in store traffic, brands have greatly increased marketing pressure – email, retargeting, etc. – and have massively resorted to promotion. Unfortunately these practices have drawn them into a...
Article 5mn
14 figures to know about influencer marketing in 2022

14 figures to know about influencer marketing in 2022

Trends in influencer marketing have exploded in the last quarter of 2021: TikTok, social commerce, live shopping, video format… The influencer platform by SKEEPERS has compiled for you 14 key figures to know and take into account to build a solid influencer marketing strategy in 2022. Let’s get started! Influencer marketing, customer reviews and e-commerce:...
Article 6mn
Reach all generations through influencer marketing

Reach all generations through influencer marketing

Whether they’re dancing on TikTok, posing on Instagram or vlogging their days on YouTube, young people are everywhere on social media. However, 20 years after the advent of Facebook, the profile of social network users is becoming more diverse. The platforms have become commonplace and now attract an audience and influencers “from 7 to 77...
Article 4mn
UGC and Influencer Marketing: How Will They Complete in 2022?

UGC and Influencer Marketing: How Will They Complete in 2022?

UGC (User-Generated Content) and influencer marketing are the new fields of expression for brands today.  But should brands start creating all kinds of UGC in 2022? And how can UGC complement influencer marketing? 92% of marketers believe that the majority of brand content they create is perceived as authentic by their audience… Yet, 51% of...
Article 8mn
Why and how to combine influencer marketing and live shopping?

Why and how to combine influencer marketing and live shopping?

In the field of e-commerce, live shopping is a small revolution. This interactive teleshopping, which is broadcasted directly on the Internet, is a huge success. In China, where it appeared in the 2010s, 67% of consumers say they have already made a purchase via this channel (source: Alix Partners). In Europe, this marketing device is...
Article 7mn
Was tun bei schlechten Ergebnissen von Influencer Marketing Kampagnen?

Was tun bei schlechten Ergebnissen von Influencer Marketing Kampagnen?

Innerhalb weniger Jahre hat sich Influencer Marketing als eine der wichtigsten Marketingstrategien etabliert. Ganze 80% der Marketingfachleute halten Influencer Marketing für effektiv, während 89% sagen, dass das Return on Investment mindestens genauso gut wie bei anderen Marketinghebeln sei.
Article 6mn
Customer First: A Focus on the U.S. Government&#039;s Strategy

Customer First: A Focus on the U.S. Government's Strategy

Late last year, the U.S. government announced its commitment to improving the customer experience for all U.S. citizens who use government services. “The President will sign an Executive Order, Transforming Federal Customer Experience and Service Delivery to Rebuild Trust in Government, directing that Government leaders account for the experiences of the public in seeking Government...
Article 7mn
7 KPIs to Measure Your Customer Experience

7 KPIs to Measure Your Customer Experience

The quality of your customer experience is what sets you apart from the competition. To manage your customer experience, identify your strengths and detect problems and areas for improvement, you need to build a solid experience measurement system. Which brings us to the heart of this article: which indicators should you use to measure your...
Article 7mn
Customer Surveys: What are Filter Questions?

Customer Surveys: What are Filter Questions?

Filter questions, otherwise known as contingency questions, are used in studies and surveys to target respondents and route them to questions that apply to them. This classic targeting method has been used for decades. Over the past few years, a more modern approach has emerged: highly targeted surveys. So, what is a filter question? What...
Article 4mn
5 Key Trends to Implement in your CX Marketing Strategy

5 Key Trends to Implement in your CX Marketing Strategy

CX Marketing strategies have changed a lot lately, notably due to the pandemic. Customer journeys have evolved into hybrid journeys, and customers themselves have changed. Today, brands are faced with a paradigm shift: customers want to be taken into consideration, they want transparency, authenticity, fewer but more relevant outreach… They no longer take everything brands say...
Article 7mn
Analyze the competition on Instagram step by step

Analyze the competition on Instagram step by step

Whatever your sector is, you have to be clear about one thing: It is crucial to carry out a good analysis of your competitors, follow them closely, and analyze their online and offline strategies. Companies used to keep track of their competitors for products or services, but few paid attention to their competitors on social...
Article 5mn
5 Rules of Logic to Follow for Your Surveys

5 Rules of Logic to Follow for Your Surveys

How coherent and organised your surveys are impacts your response rate and the quality of the answers you collect. Here are certain rules of logic to follow, some obvious, others less so. Read on for 5 rules that are easy to apply.   Rule n°1: Ensure Your Questions Unfold in a Logical Order Your questions...
Article 5mn
Analyze the competition on Instagram step by step

Analyze the competition on Instagram step by step

Whatever your sector is, you have to be clear about one thing: It is crucial to carry out a good analysis of your competitors, follow them closely, and analyze their online and offline strategies. Companies used to keep track of their competitors for products or services, but few paid attention to their competitors on social...
Article 6mn
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