Skeepers hub

Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

Discover Skeepers Hub

How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

Read the article

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Article 9mn

Read the article

How to Create Long Term Brand–Creator Partnerships

Article 7mn

Read the article

How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

Read the article

Our recommendations

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 4mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 3mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 2mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 2mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 5mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 2mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 3mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 2mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

View all resources

Our key topics

Premium content

GenAI, Social Commerce and Communities

What Consumers Truly Think

Download

Content hub

Filtres

Influencer marketing: everything you need to know for 2022

We are now just a few weeks away from 2022: so what can we expect? The health crisis has accelerated certain trends that are now turning into real marketing levers. TikTok has become the number one competitor of social networks, the development of collaborations via podcasts, the deepening of brand-influencer relationships… Hivency, the influencer platform,...

Article 6mn

All about shoppable content: the trend that's changing retail

If you keep on top of new consumer buying behaviours, the “shoppable content” approach will no doubt have caught your attention. But what is it, exactly? And how is it revolutionizing online retail? In this comprehensive guide, we’re going to look at what’s hiding behind this expression and present the basics you need to know...

Article 9mn

How did TikTok transform the food industry?

The phenomenon app TikTok, which allows users to share short music videos, has seen a resurgence in popularity in recent years, as a third of the world is confined due to COVID-19, the network has propelled its number of users in search of new pursuits and inspiration. Today, 48% of American people aged between 18...

Article 5mn

Norauto – A Successful Customer Knowledge Strategy!

Norauto has perfectly understood the benefits of customer knowledge. Getting to know your customers better and measuring their satisfaction enables you to better serve them and build loyalty. Norauto chose Skeepers CX Management to deploy its customer knowledge strategy. Let’s take a look back at their objectives, experience and future projects. Norauto Decides to Focus on Customer...

Article 6mn

How to Handle Employee Experience After a Crisis

The Covid crisis isn’t over yet and new waves of the virus are surging around the world. However, we’ve learned a lot from the crisis over the past two years. Some sectors have been hit hard by the pandemic, particularly customer-facing ones, such as culture, tourism, hospitality… and of course healthcare. These industries have had...

Article 7mn

4 social media features for your collaboration with influencers

Social networks continue to evolve and disrupt sectors such as retail, developing tools for shopping without leaving social networks. The competition has raged throughout this year, not least because of the impact of TikTok on the social networking world. All the platforms wanted to launch or develop their short video format. A wise choice that...

Article 4mn

Adding videos to your Amazon product pages

Do you sell on Amazon? Well, Amazon now lets you add videos to your product pages. If you’re looking to boost conversion on your Amazon product pages and up your e-commerce game, this is something you should seriously consider! Why add videos to Amazon product pages? What types of videos? How do you upload the...

Article 10mn

Moon Juice

How Moon Juice Utilized Octoly Reviews to Educate Customers on beauty from the inside out and outside in Educating Customers Through Customer Reviews The Brand Moon Juice was born from the mission of the founder, Amanda Chantal Bacon—who put her autoimmune condition into remission after educating herself on the healing effects of plants. Bridging the...

Article 3mn

Longitudinal Customer Studies: Why Should You Use Them?

The idea behind longitudinal customer studies is simple: a customer of group of customers’ preference, opinions and satisfaction evolve over time. The world is constantly changing, and so are your customers! Longitudinal customer studies enable you to monitor the changes in responses from one month to the next, or year, and incidentally to measure the effectiveness of...

Article 4mn

The Christmas Customer Experience: How to Prepare this Year

Ho ho ho, the Christmas season is upon us! As a customer, you may have already started to think about what you’re going to buy during the holiday season, starting with Black Friday. But as a company, especially in the retail sector, preparations will already be well underway. However, businesses may face a number of...

Article 8mn

When to launch a customer ratings and reviews campaign?

In just a few years, customer reviews have become a real compass for many of us. Star rating is indeed the first factor that users take into account when reading your product sheets (source: Brightlocal). And this phenomenon does not only concern e-commerce sites! Do you still go to a restaurant without first looking at...

Article 5mn

Spring

Article 3mn

The best strategy for your customer review campaign

Article 7mn

Garancia

Article 3mn

Diversity and Inclusion in Customer Surveys – A How-to Guide

Customer surveys are dialogue tools. They convey your values, your principles. Are inclusiveness, equality, diversity and respect values that you hold close to heart and that are part of your company DNA? Then, let’s take a look at how to incorporate these values into your surveys. Read on for all our tips and best practices...

Article 6mn

How to take advantage of TikTok’s success thanks to influencers

Article 5mn

How to promote your brand on Pinterest with user-generated videos

When it comes to promoting a brand, Pinterest isn’t the first channel that comes to mind. And yet, the platform is growing at an unprecedented rate and attracts users with a strong purchase intent. The good news is that it’s possible to share videos on Pinterest. Pinterest offers a great opportunity to promote your brand...

Article 9mn

How to get more positive consumer ratings and reviews on your products?

Customer reviews on the internet are a must. We no longer buy a product or service blindly, without knowing what to expect. Now, feedback from other consumers helps us make enlightened choices. Besides, online reviews are an essential milestone in the buying journey. 95% of consumers consult customer testimonials before making a purchase. Ratings and...

Article 5mn

5 Reasons Why Customer Feedback Is Marketing Gold

Every successful business today already knows that customer feedback is the key to a successful marketing initiative. They understand that customer knowledge will provide everything they need to know in order to deliver a competitive experience which appeals to the broadest customer base possible. Designing more relevant marketing campaigns, delivering personalized offers, improving customer support,...

Article 5mn

New Ways of Working & Satisfaction at Work

As the song says, “The Times They Are a-Changin”. Times are changing and new ways of working are emerging. Some suddenly appear unexpectedly, such as remote working, whereas others are slower to appear, but just as relevant. These are the NWOW (New Ways of Working) to use the term that is trending today. The Covid-19...

Article 9mn

Filtres

Formats

Thématiques

Produits

Réinitialiser les filtres

Voir les résultats

Charger la suite

Get Real with UGC

Request a demo to discover how to collect, manage, and activate UGC to build stronger relationships between brands and consumers.

Talk to an expert

Skeepers hub

How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

Our recommendations

Our key topics

GenAI, Social Commerce and Communities

Content hub

Don’t miss any Skeepers updates.

Get Real with UGC