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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 4mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 3mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 5mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 3mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 4mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn

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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 3mn
The top 10 richest influencers on Instagram in 2021

The top 10 richest influencers on Instagram in 2021

For the fifth year in a row, planning tool Hopper HQ has published the rankings of the richest influencers on Instagram in 2021. So who are they this year? Make your predictions, then check out our blog post. We’ll reveal everything!
Article 3mn
G2 Winter 2022 Report – Hivency by SKEEPERS gets in top rankings!

G2 Winter 2022 Report – Hivency by SKEEPERS gets in top rankings!

The leading software evaluation platform G2 helps many companies make purchasing decisions and publishes annual reports that give the reader a clear picture of the best technology solutions on the market.  
Article 2mn
SEO: 5 reasons why Google loves video

SEO: 5 reasons why Google loves video

If you do a random search on Google (go on, open a new tab ), I bet at least one video will come up in the organic results. We searched for “Game of Thrones season 8” (we’ve got some fans on the team who are dying to see what happens next…) and smack in the...
Article 6mn
Influencer marketing and brand storytelling: the perfect match?

Influencer marketing and brand storytelling: the perfect match?

Influencer marketing does not only occur through product placements. As outstanding storytellers, influencers are also excellent relays when it comes to telling a brand’s story and highlighting its know-how. Here are some explanations.
Article 5mn
Influencer marketing and brand storytelling: the perfect match?

Influencer marketing and brand storytelling: the perfect match?

Influencer marketing does not only occur through product placements. As outstanding storytellers, influencers are also excellent relays when it comes to telling a brand’s story and highlighting its know-how. Here are some explanations.
Article 5mn
Influencer marketing: everything you need to know for 2022

Influencer marketing: everything you need to know for 2022

We are now just a few weeks away from 2022: so what can we expect? The health crisis has accelerated certain trends that are now turning into real marketing levers. TikTok has become the number one competitor of social networks, the development of collaborations via podcasts, the deepening of brand-influencer relationships… Hivency, the influencer platform,...
Article 6mn
All about shoppable content: the trend that's changing retail

All about shoppable content: the trend that's changing retail

If you keep on top of new consumer buying behaviours, the “shoppable content” approach will no doubt have caught your attention. But what is it, exactly? And how is it revolutionizing online retail? In this comprehensive guide, we’re going to look at what’s hiding behind this expression and present the basics you need to know...
Article 9mn
How did TikTok transform the food industry?

How did TikTok transform the food industry?

The phenomenon app TikTok, which allows users to share short music videos, has seen a resurgence in popularity in recent years, as a third of the world is confined due to COVID-19, the network has propelled its number of users in search of new pursuits and inspiration. Today, 48% of American people aged between 18...
Article 5mn
Norauto – A Successful Customer Knowledge Strategy!

Norauto – A Successful Customer Knowledge Strategy!

Norauto has perfectly understood the benefits of customer knowledge. Getting to know your customers better and measuring their satisfaction enables you to better serve them and build loyalty. Norauto chose Skeepers CX Management to deploy its customer knowledge strategy. Let’s take a look back at their objectives, experience and future projects. Norauto Decides to Focus on Customer...
Article 6mn
How to Handle Employee Experience After a Crisis

How to Handle Employee Experience After a Crisis

The Covid crisis isn’t over yet and new waves of the virus are surging around the world. However, we’ve learned a lot from the crisis over the past two years. Some sectors have been hit hard by the pandemic, particularly customer-facing ones, such as culture, tourism, hospitality… and of course healthcare. These industries have had...
Article 7mn
4 social media features for your collaboration with influencers

4 social media features for your collaboration with influencers

Social networks continue to evolve and disrupt sectors such as retail, developing tools for shopping without leaving social networks. The competition has raged throughout this year, not least because of the impact of TikTok on the social networking world. All the platforms wanted to launch or develop their short video format. A wise choice that...
Article 4mn
Adding videos to your Amazon product pages

Adding videos to your Amazon product pages

Do you sell on Amazon? Well, Amazon now lets you add videos to your product pages. If you’re looking to boost conversion on your Amazon product pages and up your e-commerce game, this is something you should seriously consider! Why add videos to Amazon product pages? What types of videos? How do you upload the...
Article 10mn
Moon Juice

Moon Juice

How Moon Juice Utilized Octoly Reviews to Educate Customers on beauty from the inside out and outside in Educating Customers Through Customer Reviews The Brand Moon Juice was born from the mission of the founder, Amanda Chantal Bacon—who put her autoimmune condition into remission after educating herself on the healing effects of plants. Bridging the...
Article 3mn
Longitudinal Customer Studies: Why Should You Use Them?

Longitudinal Customer Studies: Why Should You Use Them?

The idea behind longitudinal customer studies is simple: a customer of group of customers’ preference, opinions and satisfaction evolve over time. The world is constantly changing, and so are your customers! Longitudinal customer studies enable you to monitor the changes in responses from one month to the next, or year, and incidentally to measure the effectiveness of...
Article 4mn
The Christmas Customer Experience: How to Prepare this Year

The Christmas Customer Experience: How to Prepare this Year

Ho ho ho, the Christmas season is upon us! As a customer, you may have already started to think about what you’re going to buy during the holiday season, starting with Black Friday. But as a company, especially in the retail sector, preparations will already be well underway. However, businesses may face a number of...
Article 8mn
When to launch a customer ratings and reviews campaign?

When to launch a customer ratings and reviews campaign?

In just a few years, customer reviews have become a real compass for many of us. Star rating is indeed the first factor that users take into account when reading your product sheets (source: Brightlocal). And this phenomenon does not only concern e-commerce sites! Do you still go to a restaurant without first looking at...
Article 5mn
Spring

Spring

Article 3mn
Garancia

Garancia

Article 3mn
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