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Skeepers hub

Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

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How Are Beauty Brands Making the Most Out of Influencer Gifting?  How Are Beauty Brands Making the Most Out of Influencer Gifting? 

How Are Beauty Brands Making the Most Out of Influencer Gifting? 

Article 9mn
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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand  5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Article 9mn
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How to Create Long Term Brand–Creator Partnerships  How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Article 7mn
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How to Use UGC on Product Pages to Increase Add-to-Cart How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn
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Our recommendations

UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 5mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 2mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 3mn
2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 2mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 4mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 4mn
Unified Reviews &amp; Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 2mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
The New Rules of Influencer Marketing: Where Community, Commerce &amp; Content Converge

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 5mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn
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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 3mn
9 user-generated content to leverage in your marketing strategy

9 user-generated content to leverage in your marketing strategy

User-generated content (or UGC) is any content created by web users and shared online, via social media platforms, for example. Brand content, on the other hand, is content that is traditionally created by the brands themselves. When a web user posts a photo, a video, a comment, a review, or an answer on a forum...
Article 6mn
6 reasons why you should use Employee Generated Content

6 reasons why you should use Employee Generated Content

What do Leroy Merlin, Petit Bateau and M·A·C Cosmetics have in common? All three of these retailers had the great idea of getting their employees to make videos showcasing their brand’s products. This is what’s called an employee-generated content (or EGC) strategy. And as you will see here, it gets results! But before we present...
Article 9mn
New-in: TikTok is now available on the Hivency platform

New-in: TikTok is now available on the Hivency platform

From now on, the Hivency influencer platform provides TikTok, the red-hot social network among young people for brands’ use, several months after testing it. 
Article 2mn
Measuring Customer Satisfaction Following an Order Cancellation

Measuring Customer Satisfaction Following an Order Cancellation

There are two ways to react to an unpleasant event: complain or try to understand what happened. In Retail, order cancellations can represent a significant loss of revenue. A customer orders a product and decides, for whatever reason, to cancel it. Why? The best way to find out is to ask them directly with a...
Article 5mn
Why is an influencer platform the ideal ally for an agency?

Why is an influencer platform the ideal ally for an agency?

You’ve probably heard it before: influencer marketing is one of the few levers that empower brands to achieve their goals. This sector is moreover more efficient and more precise than conventional advertising.
Article 5mn
12 Questions to Improve your E-Commerce Buyer&#039;s Journey

12 Questions to Improve your E-Commerce Buyer's Journey

12 Questions to Improve your E-Commerce Buyer’s Journey September 2, 2021   12 Questions to Improve your E-Commerce Buyer’s Journey September 2, 2021 The simplicity, security and quality of your buyer’s journey determines, in part, your e-commerce website’s performance, i.e., its conversion rate. Which is why it is important to fully optimise this journey. The...
Article 4mn
METLIFE &#8211; The voice of the customer: the strategic focus and tactical strength of MetLife&#8217;s competitiveness

METLIFE – The voice of the customer: the strategic focus and tactical strength of MetLife’s competitiveness

METLIFE – The voice of the customer: the strategic focus and tactical strength of MetLife’s competitiveness Download the case study
Article 1mn
How to integrate influencer content into your social media strategy?

How to integrate influencer content into your social media strategy?

On social media, posts and the success of content creator accounts can turn a lot of brands off. For many years, they have been investing in social platforms to grow their community, gain engagement and turn their subscribers into customers.
Article 4mn
8 Techniques to Encourage Repeat Customer Purchases

8 Techniques to Encourage Repeat Customer Purchases

8 Techniques to Encourage Repeat Customer Purchases August 26, 2021 8 Techniques to Encourage Repeat Customer Purchases August 26, 2021 If you’re an online retailer, acquiring new customers shouldn’t be your only goal. The key to success is loyalty. You must ensure that your customers repeat their purchases as often as possible. So, how can...
Article 4mn
What is the Average Satisfaction Survey Response Rate?

What is the Average Satisfaction Survey Response Rate?

Have you ever wondered what the average response rate to a satisfaction survey is, or more generally, to an online survey? There are few published statistics on the topic. But it’s still an important question, essential even, to know whether your campaign response rate is satisfactory or in need of improvement. To make up for...
Article 7mn
5 tips from influencer marketing experts to optimize your social media strategy

5 tips from influencer marketing experts to optimize your social media strategy

The very exclusive Clubhouse platform, launched in April 2020, has quickly become the new trendy social network. A novelty presenting a new format, without messaging system, without photos or videos, the network is used with closed eyes since it communicates only by voice.
Article 8mn
How to implement a Data strategy that supports customer knowledge ?

How to implement a Data strategy that supports customer knowledge ?

This is explained by an obvious problem: The volume of data generated by consumers is growing, so much so that it is now impossible for humans to process this data. The number of data sources has also increased tenfold with the spread of smartphones and connected objects.
Article 5mn
Consumer Reviews websites: How to Manage E-Reputation

Consumer Reviews websites: How to Manage E-Reputation

Are you looking to optimise your e-reputation? Then you need to manage customer reviews on the Internet and social media. And for good reason, customer reviews are now the main vector of a brand’s digital reputation. This article will explain why and present a few customer review platforms to manage customer feedback at all levels:...
Article 6mn
10 Things to Know About Your Customers

10 Things to Know About Your Customers

10 Things to Know About Your Customers August 18, 2021   10 Things to Know About Your Customers August 18, 2021In a difficult and competitive economic environment, it has become more important than ever to know your customers well in order to increase loyalty and, more generally, increase sales. All the large companies have understood...
Article 6mn
4 tips to follow for a successful influencer campaign as  a digital marketing agency

4 tips to follow for a successful influencer campaign as  a digital marketing agency

Being a Client Manager, Creative and Influence Director, Head of Social Media or even Project Manager within a digital marketing, advertising or communication agency is not an easy job. The success responsibility of a project lies with you: you are the voice and face of the customer. Thus, this agency-client relationship must be transparent, clear...
Article 7mn
5 Tips to Reactivate Dormant Customers

5 Tips to Reactivate Dormant Customers

All companies have dormant customers, i.e. customers who no longer respond to their solicitations and don’t buy anything new. “Waking up” or “reactivate” a dormant customer is more profitable than acquiring new ones. Here a few tips to help you achieve this. Dormant Customers: an Invisible Scourge, Especially in E-Commerce While companies are becoming more...
Article 5mn
Which Survey Should you Choose to Measure UX?

Which Survey Should you Choose to Measure UX?

There are dozens of survey models out there that assess the “usability” of a website, mobile app or software. This article will provide you with an overview of the main UX surveys available to you and introduce you to the 4 models you should know. Read on to find out more! Summary of the Main...
Article 7mn
What to do when the results of my influencer campaign are not good?

What to do when the results of my influencer campaign are not good?

In a few years, influencer marketing has established itself as an essential marketing strategy: 80% of marketers consider influence to be effective and 89% say that its return on investment is as good as that of other marketing levers, or even better!
Article 5mn
3 Simple Tips to Keep your Customers Interested

3 Simple Tips to Keep your Customers Interested

3 Simple Tips to Keep your Customers Interested August 6, 2021 3 Simple Tips to Keep your Customers Interested August 6, 2021 Companies should always be working towards two complementary but distinct objectives: seeking to acquire new customers (1) and building a relationship with existing customers to develop their interest and loyalty (2). This second...
Article 5mn
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