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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Article 9mn

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How to Create Long Term Brand–Creator Partnerships

Article 7mn

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How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

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Our recommendations

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 5mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 4mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 2mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 4mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 4mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 4mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 4mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 5mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

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8 Techniques to Encourage Repeat Customer Purchases

8 Techniques to Encourage Repeat Customer Purchases August 26, 2021 8 Techniques to Encourage Repeat Customer Purchases August 26, 2021 If you’re an online retailer, acquiring new customers shouldn’t be your only goal. The key to success is loyalty. You must ensure that your customers repeat their purchases as often as possible. So, how can...

Article 4mn

What is the Average Satisfaction Survey Response Rate?

Have you ever wondered what the average response rate to a satisfaction survey is, or more generally, to an online survey? There are few published statistics on the topic. But it’s still an important question, essential even, to know whether your campaign response rate is satisfactory or in need of improvement. To make up for...

Article 7mn

5 tips from influencer marketing experts to optimize your social media strategy

The very exclusive Clubhouse platform, launched in April 2020, has quickly become the new trendy social network. A novelty presenting a new format, without messaging system, without photos or videos, the network is used with closed eyes since it communicates only by voice.

Article 8mn

How to implement a Data strategy that supports customer knowledge ?

This is explained by an obvious problem: The volume of data generated by consumers is growing, so much so that it is now impossible for humans to process this data. The number of data sources has also increased tenfold with the spread of smartphones and connected objects.

Article 5mn

Consumer Reviews websites: How to Manage E-Reputation

Are you looking to optimise your e-reputation? Then you need to manage customer reviews on the Internet and social media. And for good reason, customer reviews are now the main vector of a brand’s digital reputation. This article will explain why and present a few customer review platforms to manage customer feedback at all levels:...

Article 6mn

10 Things to Know About Your Customers

10 Things to Know About Your Customers August 18, 2021 10 Things to Know About Your Customers August 18, 2021In a difficult and competitive economic environment, it has become more important than ever to know your customers well in order to increase loyalty and, more generally, increase sales. All the large companies have understood...

Article 6mn

4 tips to follow for a successful influencer campaign as a digital marketing agency

Being a Client Manager, Creative and Influence Director, Head of Social Media or even Project Manager within a digital marketing, advertising or communication agency is not an easy job. The success responsibility of a project lies with you: you are the voice and face of the customer. Thus, this agency-client relationship must be transparent, clear...

Article 7mn

5 Tips to Reactivate Dormant Customers

All companies have dormant customers, i.e. customers who no longer respond to their solicitations and don’t buy anything new. “Waking up” or “reactivate” a dormant customer is more profitable than acquiring new ones. Here a few tips to help you achieve this. Dormant Customers: an Invisible Scourge, Especially in E-Commerce While companies are becoming more...

Article 5mn

Which Survey Should you Choose to Measure UX?

There are dozens of survey models out there that assess the “usability” of a website, mobile app or software. This article will provide you with an overview of the main UX surveys available to you and introduce you to the 4 models you should know. Read on to find out more! Summary of the Main...

Article 7mn

What to do when the results of my influencer campaign are not good?

In a few years, influencer marketing has established itself as an essential marketing strategy: 80% of marketers consider influence to be effective and 89% say that its return on investment is as good as that of other marketing levers, or even better!

Article 5mn

3 Simple Tips to Keep your Customers Interested

3 Simple Tips to Keep your Customers Interested August 6, 2021 3 Simple Tips to Keep your Customers Interested August 6, 2021 Companies should always be working towards two complementary but distinct objectives: seeking to acquire new customers (1) and building a relationship with existing customers to develop their interest and loyalty (2). This second...

Article 5mn

Travel: evolving towards individualized marketing

The travel industry has been shaken up by the digital world, this has in return completely transformed the customer journey. It is therefore essential for the professionals of the travel and the hotel industry, to capture the interest of its prospects when they are in search phase. Predictive Marketing Activation puts individualized marketing to the...

Article 4mn

Measuring Customer Satisfaction After a Product Return

Retailers with an excellent reputation in customer experience all share one thing: outstanding product returns management. The product returns process is a moment of truth in the relationship between your customers and your brand. Which is why it’s so important to optimise this step if you want to improve your customer experience. A poor returns...

Article 6mn

How to do a rebranding thanks to influencer marketing ?

In today’s increasingly multi-technology society, where needs and attitudes are constantly evolving, brands have no choice but to adapt to these changes to keep consumers happy. Rebranding is a popular approach in this context, defined as the transformation of the image of a company’s product or service. This process can indeed tackle a variety of...

Article 6mn

Evereden

How Family Skincare Brand Evereden Increased Efficiency And Reduced Costs With Octoly Engage With New Audiences At Scale The Brand Evereden makes safe baby, kids and mom (pregnancy and postpartum) skincare products formulated with natural ingredients, including their bestselling Golden Belly Serum, a new collection of Multi-Vitamin Kids Skincare, baby bath products and more. The...

Article 3mn

How to become customer-centric: Natixis' method for multi-brand

Natixis is made up of several entities. What do they all have in common? A growth strategy centred around the customer relationship. So, Natixis rose to the challenge and became a customer-centric company! But how do you deploy a customer-centric strategy and culture in a company made up of several entities with different organisations, ecosystems,...

Article 9mn

Everything you need to know before working with nano-influencers

For many brands, influencer marketing has become an essential lever in their digital communication strategy. Indeed, influencer marketing is constantly evolving: macro, middle, micro or even nano-influencers, the choice is wide, it is sometimes difficult for brands to find the right influencer.

Article 5mn

4 Simple Ideas to Quickly Satisfy your Customers

4 Simple Ideas to Quickly Satisfy your Customers 23 July 2021 4 Simple Ideas to Quickly Satisfy your Customers 23 July 2021 Customer satisfaction is key to keeping your customers. It is also a highly cost-effective investment because retaining a customer is 25 times cheaper than acquiring a new one. But how can you satisfy...

Article 4mn

Measuring Customer Satisfaction with QR Codes

The current health crisis has brought QR codes back to the forefront. There’s no doubt that this technology will make a big comeback over the next few months. QR codes can be used in many ways. Did you know that you can use QR codes to deploy your customer satisfaction surveys? This article explores why...

Article 6mn

Guide: co-creation between brands and influencers

By 2022, the influencer marketing industry will be worth $15 billion. But as partnerships between brands and influencers multiply, it becomes urgent to distinguish yourself from the competition. Co-creation with an influencer is a good answer to this problem. Indeed, deep collaborations between companies and content creators capture consumers’ attention and effectively convert them into...

Article 7mn

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Skeepers hub

How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

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GenAI, Social Commerce and Communities

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