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Skeepers hub

Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

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How Are Beauty Brands Making the Most Out of Influencer Gifting?  How Are Beauty Brands Making the Most Out of Influencer Gifting? 

How Are Beauty Brands Making the Most Out of Influencer Gifting? 

Article 9mn
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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand  5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Article 9mn
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How to Create Long Term Brand–Creator Partnerships  How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Article 7mn
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How to Use UGC on Product Pages to Increase Add-to-Cart How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn
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Our recommendations

UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 5mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 2mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 5mn
2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 2mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 4mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 4mn
Unified Reviews &amp; Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 4mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
The New Rules of Influencer Marketing: Where Community, Commerce &amp; Content Converge

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 2mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn
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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 4mn
Consumer reviews, a must-have for brands

Consumer reviews, a must-have for brands

Digital technology has completely changed consumer habits. Today, it is possible to buy any item from your sofa and consult the opinions of previous customers to confirm your choice on the Internet. Consumer reviews are a major asset in the act of buying. They reassure potential buyers and provide authentic information about the product.
Article 6mn
M-commerce : A valuable bargaining tool

M-commerce : A valuable bargaining tool

In 2019, mobile sales will equate to 20.386 billion euros, of which 12.7 million euros for smartphones and 7.6 billion for tablets.
Article 3mn
6 Effective Channels to Deploy your Surveys

6 Effective Channels to Deploy your Surveys

Surveys help you get to know your customers better and measure their satisfaction levels. When designing a survey, you can choose between one or several deployment channels/media: website, email, SMS, social media, QR-code, etc. Read on for our tips on how to deploy your surveys via the best-suited channels for your business. How to Deploy...
Article 5mn
Snapchat adopts a Marketplace for brands and influencers

Snapchat adopts a Marketplace for brands and influencers

Snapchat, an application dedicated to sharing stories and instant photos, will soon celebrate its tenth anniversary. In 10 years, this media has maintained its position in the hearts of the Y and Z generations, despite the fact that it is strongly challenged by Instagram and TikTok. It is estimated that 69% of Snapchat users in...
Article 3mn
Customer Centric – Definition and Benefits

Customer Centric – Definition and Benefits

Our articles often discuss customer centric actions or strategies. But what does it mean? How do you know if a company is centred around the customer? Like any aspect of organisational culture, customer centricity can be difficult to define. There isn’t a test or check-list to tell you whether or not you’re centred around your...
Article 5mn
Tech industry: 10 hacks to take off with influencer marketing

Tech industry: 10 hacks to take off with influencer marketing

The Tech sector is experiencing phenomenal growth. Startups, unicorns, and innovative technology companies are “disrupting” the market with connected objects, applications, and revolutionary products.
Article 7mn
What is UGC or User-Generated Content?

What is UGC or User-Generated Content?

Nearly everyone produces UGC these days, they just might not know what it’s called! Put simply, UGC or user-generated content is what we call any content created by users and featuring a brand. Customer reviews are UGC. A user sharing photos of their hotel room on Instagram is creating UGC. A web user who posts...
Article 10mn
Retail: How to Enrich the In-Store Customer Experience

Retail: How to Enrich the In-Store Customer Experience

Customer experience is key to setting you apart from the competition. This statement is increasingly true of retail because the customer experience is one of the main things that differentiates brick-and-mortar from e-commerce. And one of the major areas that can help improve your in-store customer experience is digital transformation. Read on to discover 5...
Article 4mn
5 reasons to run a micro-influencer campaign for a premium brand

5 reasons to run a micro-influencer campaign for a premium brand

With the massive development of social networks and web platforms, influencers keep multiplying and growing. Many popular brands are using influencer marketing to gain visibility on social networks and generate engagement. On the influencer market, the choice is huge for brands: from the web star to the smallest nano-influencer, there is something to suit all...
Article 7mn
How to keep your Instagram followers over time?

How to keep your Instagram followers over time?

Posting photos on social networks is not enough to stand out. In order to maintain your followers after an influencer campaign and maintain a good engagement rate, you need to know how to optimize your Instagram use. It is a complicated thing when so many settings and Instagram new features come into play every month...
Article 6mn
Engaging the Voice of the Customer to Develop New Products

Engaging the Voice of the Customer to Develop New Products

Are you currently developing a new product or service? Then, we have some advice! We recommend including the Voice of the Customer in your development cycle. In this article, we will provide you with three customer survey examples, to ensure that your new product launch is a success: A survey to assess your target customers’...
Article 5mn
When the M.A.C Cosmetics makeup artists share their tips on video

When the M.A.C Cosmetics makeup artists share their tips on video

M·A·C is a top player in the global makeup industry thanks to unrivalled know-how in makeup artistry.  A member of the Estée Lauder group since 1994, M·A·C is sold in over 90 countries and launches around 50 collections each year. The brand wanted to allow its makeup artists to give pro tips on video to enrich its...
Article 2mn
TikTok launches new platform to enlighten brands

TikTok launches new platform to enlighten brands

TikTok, the social network specialized in videos, continues to break records: 2 billion times downloaded, with a consumption time that keeps increasing. In just a few months, the application has become THE must-have, ever-evolving media where brands want to be present.
Article 3mn
Lead Generation: TikTok evolves to capture brands&#8217; attention

Lead Generation: TikTok evolves to capture brands’ attention

TikTok is the killer app of 2021. Rise in popularity during 2020, the social network has now become a must-have for Internet users, brands, and influencers in equal measure. The network, with worldwide offices and excellent creative teams (who think of challenges, sounds, and different formats to keep its users engaged) is constantly thinking of...
Article 3mn
20 Tips for a Successful Voice of the Customer Programme

20 Tips for a Successful Voice of the Customer Programme

In this article, we will present our best practices to build or improve your Voice of the Customer programme, with the help of Arnaud Allesant, Director at Eurogroup Consulting. Together, we have compiled a list of 20 practical tips to bring your Voice of the Customer project to fruition. Think of this article as a...
Article 12mn
ASICS Case study: how to optimize engagement through influencer campaigns

ASICS Case study: how to optimize engagement through influencer campaigns

Generating engagement on social networks is not an easy task for brands. However, it is one of the main objectives of marketers and to achieve it, many of them collaborate with influencers and more specifically with micro or nano-influencers.
Article 1mn
Incorporating Influencer UGC in Instagram and TikTok Ads

Incorporating Influencer UGC in Instagram and TikTok Ads

 Here’s how to utilize influencer UGC in your next social media ad campaign.  There’s no denying that social media has changed the way we consume ads. With many growing tired of traditional advertisements, it’s time for brands to get more creative in order to connect with a new generation of customers. That’s where UGC content...
Article 3mn
7 Best Practices for Customer Satisfaction Dashboards

7 Best Practices for Customer Satisfaction Dashboards

How can you build effective customer satisfaction dashboards? How can you transform customer data into information that your teams can use? What are the best practices to put in place, and the mistakes to avoid? If you’re looking for answers to these questions, you’ve come to the right place. This article explains everything, whether you...
Article 6mn
Sport: Choose and optimize your use of social networks

Sport: Choose and optimize your use of social networks

Social networks are now predominant, being on social media is no longer a question. The biggest problem is HOW to use them and optimize their use. The sport industry is becoming more and more visual. Consumers want something beautiful, something that will appear in their Instagram feed and whose link you can find on TikTok...
Article 5mn
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