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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Article 9mn

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How to Create Long Term Brand–Creator Partnerships

Article 7mn

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How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

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Our recommendations

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 4mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 3mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 3mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 5mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 5mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 4mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 5mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 2mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

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When the M.A.C Cosmetics makeup artists share their tips on video

M·A·C is a top player in the global makeup industry thanks to unrivalled know-how in makeup artistry. A member of the Estée Lauder group since 1994, M·A·C is sold in over 90 countries and launches around 50 collections each year. The brand wanted to allow its makeup artists to give pro tips on video to enrich its...

Article 2mn

TikTok launches new platform to enlighten brands

TikTok, the social network specialized in videos, continues to break records: 2 billion times downloaded, with a consumption time that keeps increasing. In just a few months, the application has become THE must-have, ever-evolving media where brands want to be present.

Article 3mn

Lead Generation: TikTok evolves to capture brands’ attention

TikTok is the killer app of 2021. Rise in popularity during 2020, the social network has now become a must-have for Internet users, brands, and influencers in equal measure. The network, with worldwide offices and excellent creative teams (who think of challenges, sounds, and different formats to keep its users engaged) is constantly thinking of...

Article 3mn

20 Tips for a Successful Voice of the Customer Programme

In this article, we will present our best practices to build or improve your Voice of the Customer programme, with the help of Arnaud Allesant, Director at Eurogroup Consulting. Together, we have compiled a list of 20 practical tips to bring your Voice of the Customer project to fruition. Think of this article as a...

Article 12mn

ASICS Case study: how to optimize engagement through influencer campaigns

Generating engagement on social networks is not an easy task for brands. However, it is one of the main objectives of marketers and to achieve it, many of them collaborate with influencers and more specifically with micro or nano-influencers.

Article 1mn

Incorporating Influencer UGC in Instagram and TikTok Ads

Here’s how to utilize influencer UGC in your next social media ad campaign. There’s no denying that social media has changed the way we consume ads. With many growing tired of traditional advertisements, it’s time for brands to get more creative in order to connect with a new generation of customers. That’s where UGC content...

Article 3mn

7 Best Practices for Customer Satisfaction Dashboards

How can you build effective customer satisfaction dashboards? How can you transform customer data into information that your teams can use? What are the best practices to put in place, and the mistakes to avoid? If you’re looking for answers to these questions, you’ve come to the right place. This article explains everything, whether you...

Article 6mn

Sport: Choose and optimize your use of social networks

Social networks are now predominant, being on social media is no longer a question. The biggest problem is HOW to use them and optimize their use. The sport industry is becoming more and more visual. Consumers want something beautiful, something that will appear in their Instagram feed and whose link you can find on TikTok...

Article 5mn

How Decathlon got their customers to present their bikes in video

Van Rysel is French sports giant Decathlon’s road bicycle brand. Convinced that its customers are its best ambassadors, Decathlon is always looking for new ways to leverage user-generated videos and engage its customers in content creation. In this article we explain how the brand is turning to its community of cyclists to produce relatable videos that build trust. Consumers...

Article 2mn

Top Micro Mom Influencers You Should Collaborate With

While many of us are familiar with the old saying “mother knows best,” this rings true across the influencer space also. Whether you’re launching a mother’s day campaign or looking to further position a product in the family space, mom micro-influencers are the perfect option for authentic and effective influencer marketing. In fact, mothers in...

Article 6mn

How to convert your influencers into brand ambassadors?

Tired of invasive promotional stunts, consumers now more than ever yearn for authenticity. It’s the time for authentic and enthusiastic content creators to shine! They promote brands organically, beyond the margins of the mere marketing campaigns. However, how can we turn an influencer into a true brand ambassador? The burning question, answered in this article.

Article 6mn

How to convert your influencer into brand ambassador?

Article 7mn

First Aid Beauty

Article 4mn

Notoriety campaign: advantages for your brand

Influencer marketing is a marketing tool that can be used to reach diverse objectives. In this article, we’re going to concentrato on how to use influencer marketing to increase a brand’s notoriety. Notoriety is a key indicator for the success of an enterprise: the more known we are, the more consumers talk about us and...

Article 5mn

Property Management – Improving Customer Satisfaction

Are you a real estate agency or property management company? Would you like to improve your customer experience for owners who entrust you with their property? Optimising the customer journey is key to strengthening your existing clients’ loyalty, improving your brand image and acquiring new clients. How? The simplest and most effective solution is to...

Article 6mn

Retail and lifestyle: how to choose and optimize social networks?

Every day, Internet users consult 2.7 social networks and messaging services. Instagram, Twitter, Pinterest, TikTok, YouTube, Snapchat and blogs, it is difficult to know where you stand and how to adequately communicate on the different social media. How do you choose the right platforms to use? How can you optimize the use of these social...

Article 5mn

Fashion: why influencer marketing is so much more than product placement

The fashion sector has been particularly affected by the sanitary crisis we’re living through. This very particular year has forced influencers and brands to adapt and rethink their marketing strategy. A great number of fashion shows have been cancelled, and emblematic fashion brands have pulled back from Fashion Week for ethical reasons and with the...

Article 5mn

User Generated Content (UGC) / Customer Generated Content (CGC): the secret weapon

Article 7mn

[Report] Zoom on Social Media: Influencer Marketing & Fashion Trends

Are you a brand in the fashion industry? Do you use influencer marketing and want to learn how to stand out from your competitors? Heuritech and Hivency platforms look ahead and invites you to discover their report. On the agenda: The revelation of Fall 21 Womenswear Trends and 3 influencer marketing recommendations to compete with rival...

Article 2mn

User and Customer Generated Content: the secret weapon

After the celebrities, the macro-influencers and the micro-influencers, it is now time for the nano-influencers and the consumer-ambassadors. Brands are now focusing on marketing that is close to their customers, authentic and focused on their needs. At the same time, thanks to social networks and other forums, people communicate more easily than ever before. These...

Article 8mn

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Skeepers hub

How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

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GenAI, Social Commerce and Communities

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