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How to Scale Your Content in the Beauty Industry

It is not news that consumers in the beauty industry are informed, well-researched, and knowledgeable. They know right from wrong, good from bad, and true from fake. They are increasingly looking to see real-life applications of products through the experiences of their peers before making a purchase. This shift towards authentic, consumer-created content has fundamentally...

Jul 23, 2024

3 Truths and 1 Lie about Influencer Marketing for eCommerce brands

In recent years, influencer marketing has emerged as a powerful tool for eCommerce brands seeking to connect with their target audiences in authentic and engaging ways. This rise can be attributed to its ability to humanize brands, amplify reach, and drive conversions through trusted voices in niche communities. However, amidst the buzz and success stories,...

Jul 05, 2024

How to boost sales with Instagram Influencer Marketing?

Instagram has revolutionized modern marketing, becoming a powerful platform for brands to reach their target audience. Influencer marketing, in particular, has emerged as a key strategy in today’s digital landscape. This blog aims to provide actionable tips on how to leverage Instagram influencer marketing to boost sales and drive business growth. Understanding Instagram Influencer Marketing...

Jul 05, 2024

How to Boost Your Reviews in the Second Half of 2024?

As we move into the second half of 2024, the landscape for consumer reviews is more dynamic than ever. Reviews not only influence consumer trust and buying behavior but also play a crucial role in search engine optimization (SEO) and online visibility. This year presents a pivotal opportunity for businesses to harness the power of...

Jul 01, 2024

Optimizing Videos for Mobile: The Vertical Video Trend

In today’s fast-paced digital world, mobile devices have become the primary means for consuming content. Vertical video content, in particular, has seen a dramatic shift in how it’s consumed, with an increasing number of viewers watching videos on their smartphones and tablets.  The vertical video trend has emerged as a direct response to the way...

Jul 01, 2024

Skeepers Named by Forrester as a Notable Vendor in Customer Feedback Management

Forrester’s landscape report of Q2, 2024 is an overview of 15 notable vendors in Customer Feedback Management (CFM) solutions and we are elated that Skeepers has been named one of them.   According to the report, 75% of CX leaders use CFM tools. For these buyers, integrating data from multiple channels and sources is both a...

Jun 17, 2024

3 UGC examples to fuel your next campaign

User-Generated Content (UGC) has become a cornerstone of modern marketing strategies, offering authenticity and engagement that traditional methods often lack. In this blog post, we’ll explore three standout examples of brands effectively leveraging UGC to fuel their campaigns. From skincare to sports and beauty, these cases highlight innovative ways to incorporate UGC to boost brand...

Jun 07, 2024

6 UGC Techniques to Boost Your SEO Potential

User-generated content (UGC), created and shared by users, is a driving force in this day and time. Beyond its role in social validation, UGC holds significant importance for search engine optimization (SEO). Bringing the two together can enhance your online visibility, credibility, and engagement, leading to increased organic traffic and conversions. In this blog post,...

Jun 07, 2024

How UGC Drives Shopify Sales for an E-commerce Brand?

User-Generated Content (UGC) is content created by customers, such as reviews, photos, and videos, that showcases their experiences with a product or service. In e-commerce, UGC is a powerful tool that builds trust, enhances engagement, and drives sales. This blog post explores how UGC drives Shopify sales for e-commerce brands, providing insights and strategies to...

Jun 05, 2024

The Ultimate Guide to Successful Influencer Gifting

Influencer gifting is as exciting for the brands as it is for the influencers as they receive products or experiences at no cost and share their genuine opinions with followers. This strategy leverages the trust influencers have built, leading to increased brand visibility, credibility, and potential sales boosts. When influencers share positive experiences, their followers...

Jun 05, 2024

SEO, UGC, and AI: New Rules of the Game for Online Visibility

Rise of generative artificial intelligence (AI) and the increasing importance of user-generated content (UGC) are redefining the landscape of digital marketing. This is what the speakers at the latest RealTalk by Skeepers shed light on. Angelica Reyes (CMO of Skeepers) hosted the event, accompanied by a panel of speakers listed below: Stéphane Levy – President...

May 27, 2024

How Can UGC Elevate Your Add-to-Cart Rates?

Add-to-cart rates serve as a critical metric in e-commerce, representing the percentage of website visitors who add items to their shopping carts compared to the total number of visitors. It’s a key indicator of user intent and interest in purchasing products, directly impacting conversion rates and revenue generation for online businesses. Understanding and optimizing add-to-cart...

May 22, 2024

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