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Top UGC Trends to Watch in 2025

As we step into the new year, how can we not talk about the up and coming trends in UGC? 2025 promises to be the year when consumer voices take center stage. UGC has become the backbone of e-commerce success, with reviews, visual proof, and authentic feedback driving trust, engagement, and conversions like never before. ...

Dec 10, 2024

Boosting Sales with Authentic Content: A Guide

In recent years, the demand for authenticity in marketing has grown, particularly among younger demographics like Millennials and Gen Z, who prefer brands that uphold transparency and sincerity. These consumers are more likely to engage with a brand that shares their real experiences, acknowledges imperfections, and communicates openly. As the field of content becomes increasingly...

Aug 07, 2024

Customer Reviews: Key Insights from our 2024 Study

We have analyzed more than 26 million brand and product reviews published between October 2021 and November 2023 to identify the main trends. The results speak for themselves. Customer reviews are more important than ever, and there is no doubt that they influence purchasing decisions. This applies to all the sectors covered in our study: Fashion & Apparel,...

Feb 20, 2024

How to make the most of gifted reviews in Paid Ads?

Social proof is a powerful driver in paid ads, as consumers trust the experiences and opinions of others. Gifted reviews become the human proof that consumers are looking for. It is where customers receive a product in exchange for their honest feedback and offer a unique way to showcase authentic experiences. Unlike organic reviews, which...

Jan 03, 2024

5 Reasons to Use UGC in Retail

User-generated Content (UGC) is your customer voice, whether reviews, Instagram photos, or customer testimonial videos.  Customer reviews have a significant impact on product pages’ conversion rates. But that’s not the only reason to use UGC in retail.  Let’s take a look at the 5 main reasons for using and leveraging UGC.  UGC as a trust-building...

Dec 20, 2023

Live Shopping: 12 Tips to Increase Your Sale

Live shopping can multiply e-commerce conversion rates by 10, according to a 2021 McKinsey study. The same study also predicts that direct shopping will account for 20% of online sales by 2026.  Direct shopping is a huge opportunity for brands, and more and more of them are adopting this marketing lever from China.   But how...

Mar 29, 2023

How to Choose a Live Shopping Platform as a Fashion Brand

Live session is an interactive and fun version of TV shopping. It has become a powerful driver to engage customers, enhance the shopping experience and boost online sales. It is expected to account for 10 to 20% of e-commerce sales by 2026 (McKinsey, 2021).   More and more fashion brands, such as IKKS, Printemps, Monoprix or...

Mar 17, 2023

Beauty: Boost Conversions with Live Shopping

By 2024, live shopping is expected to generate $35 billion dollars in global sales, double the amount in 2022. (Statista, 2022) This marketing channel presents multiple benefits, including:   What About the Beauty Industry?                 How can the beauty industry contribute to this ambitious challenge? What are its assets? How can it adopt and leverage this engaging...

Mar 17, 2023

Live Shopping : What is it?

Live shopping is a new trend imported from China, where it recorded a 280% growth between 2017 and 2020 (source: McKinsey, 2022), that is rapidly expanding in Europe. 70% of European consumers say that they are interested in live shopping, including 67% of French people (source: Forrester Consulting study, 2022).  But what exactly is livestream?...

Mar 10, 2023

Why & how to combine Influencer Marketing and Live Shopping?

In the field of e-commerce, live shopping is a small revolution. This interactive teleshopping, which is broadcasted directly on the Internet, is a huge success. In China, where it appeared in the 2010s, 67% of consumers say they have already made a purchase via this channel (source: Alix Partners). In Europe, this marketing device is also gaining popularity: Kohl’s, Lancôme, Xiaomi and Tommy...

Jun 24, 2022

Is Email Marketing Dead?Key Figures & Best Practices

For several years now, we’ve heard that email marketing is a thing of the past. Dead, even.  But email marketing still has many years ahead and remains the n°1 communication channel for most companies. Why? Because an email marketing campaign is cheap, with a high ROI, as long as the best practices are applied.  In...

Jun 07, 2022

5 Key Opportunities for Online Retailers

E-commerce is a booming industry in the entire world, but also highly competitive. To stand out from the competition, it is essential to innovate and follow new trends and opportunities. Here are 5 opportunities to seize. E-Commerce: A Booming Industry FEVAD (Federation of e-commerce and distance selling) regularly publishes detailed e-commerce statistics. The key...

Feb 02, 2022

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