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Collect customer reviews

Top UGC Trends to Watch in 2025

As we step into the new year, how can we not talk about the up and coming trends in UGC? 2025 promises to be the year when consumer voices take center stage. UGC has become the backbone of e-commerce success, with reviews, visual proof, and authentic feedback driving trust, engagement, and conversions like never before. ...

Dec 10, 2024

How Do Reviews Boost Conversion Rate?

Today customer reviews have become a cornerstone of shopper engagement strategies, significantly impacting consumer behavior and business success. This post delves into the key role that reviews play in boosting conversion rates, transforming casual browsers into committed buyers.  By understanding the power of customer feedback, businesses can unlock new levels of engagement and sales effectiveness....

Aug 06, 2024

Customer Reviews: Key Insights from our 2024 Study

We have analyzed more than 26 million brand and product reviews published between October 2021 and November 2023 to identify the main trends. The results speak for themselves. Customer reviews are more important than ever, and there is no doubt that they influence purchasing decisions. This applies to all the sectors covered in our study: Fashion & Apparel,...

Feb 20, 2024

From Unboxing to Reviews: The Evolution of E-Commerce Video Content

E-commerce video content has emerged as a dominant force in e-commerce, reshaping the way consumers engage with brands and products online. With the proliferation of smartphones and social media platforms, consumers are increasingly turning to video to inform their purchasing decisions. From product demonstrations to testimonials, video content offers a dynamic and immersive way for...

Feb 15, 2024

Navigating the Do’s and Don’ts of Gifted Reviews

In recent times, consumers heavily rely on the recommendations of others when making purchasing decisions, whether it’s choosing a smartphone, selecting cookware, or booking accommodations. Before making a purchase, they prioritize reading reviews to ensure a thorough understanding of both the positives and negatives associated with a product. This is where gifted reviews come handy....

Feb 02, 2024

The Power of Positive Reviews: Transforming Consumers to Ambassadors

Online reviews have redefined the dynamics of consumer influence and business reputation. Customer feedback on online review platforms stand as a formidable force, granting consumers unparalleled authority in shaping the perception of businesses. Not just that, positive reviews wield significant power, capable of influencing a company’s bottom line, enhancing brand visibility, and fostering a devoted...

Jan 29, 2024

5 Reasons to Use UGC in Retail

User-generated Content (UGC) is your customer voice, whether reviews, Instagram photos, or customer testimonial videos.  Customer reviews have a significant impact on product pages’ conversion rates. But that’s not the only reason to use UGC in retail.  Let’s take a look at the 5 main reasons for using and leveraging UGC.  UGC as a trust-building...

Dec 20, 2023

Customer Reviews: How to Increase their Impact

81% of consumers are concerned about the truthfulness and authenticity of reviews. Which is one of the many reasons we recommend using a platform to collect certified customer reviews.    These platforms have other benefits too, including:    This article lists 3 practices that will help you meet these goals using customer reviews.  Use a Brand Widget...

May 03, 2023

6 Golden Rules for Responding to Satisfied Customer Reviews

Customer reviews have a strong impact on your brand’s reputation and customer retention. Don’t forget that more than 93% of consumers read customer reviews before buying a product.  Studies show that consumers who read customer reviews also read the brands’ responses.  Today, we’re going to share our golden rules for responding to satisfied customer reviews. ...

Apr 06, 2023

When to launch a customer ratings and reviews campaign?

In just a few years, customer reviews have become a real compass for many of us. Star rating is indeed the first factor that users take into account when reading your product sheets (source: Brightlocal). And this phenomenon does not only concern e-commerce sites! Do you still go to a restaurant without first looking at...

Nov 17, 2021

Consumer Reviews websites: How to Manage E-Reputation

Are you looking to optimise your e-reputation? Then you need to manage customer reviews on the Internet and social media. And for good reason, customer reviews are now the main vector of a brand’s digital reputation. This article will explain why and present a few customer review platforms to manage customer feedback at all levels:...

Aug 18, 2021

Customer Reviews are the Future of SEO Marketing

Everyone knows that customer feedback is important to gather but some business owners don’t know where that information should be displayed or how it can be integrated into your marketing strategy. Customer Reviews can be posted to your website, social media and thanks to our partnership, in the most popular search engines, increasing your Search...

Jun 15, 2021

Collect customer reviews

Top UGC Trends to Watch in 2025

How Do Reviews Boost Conversion Rate?

Customer Reviews: Key Insights from our 2024 Study

From Unboxing to Reviews: The Evolution of E-Commerce Video Content​

Navigating the Do’s and Don’ts of Gifted Reviews

The Power of Positive Reviews: Transforming Consumers to Ambassadors

5 Reasons to Use UGC in Retail

Customer Reviews: How to Increase their Impact

6 Golden Rules for Responding to Satisfied Customer Reviews

When to launch a customer ratings and reviews campaign?

Consumer Reviews websites: How to Manage E-Reputation

Customer Reviews are the Future of SEO Marketing

From Unboxing to Reviews: The Evolution of E-Commerce Video Content