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The Christmas Customer Experience: How to Prepare this Year

Ho ho ho, the Christmas season is upon us! As a customer, you may have already started to think about what you’re going to buy during the holiday season, starting with Black Friday. But as a company, especially in the retail sector, preparations will already be well underway. However, businesses may face a number of...

Nov 17, 2021

Customer Service: 7 KPIs to Measure Your Performance

Wait Time, First Contact Resolution, Net Promoter Score, CES, Satisfaction Score, Average Call Handling Time… Discover the key KPIs to measure your customer service performance, motivate your teams and improve your quality of customer service. The Key KPIs to Measure Customer Service Performance 1. First Contact Resolution Rate First Contact Resolution is a KPI that...

Jun 17, 2021

How to Effectively Fight Cart Abandonment?

Marketers spend their careers trying to get their customers to buy products. Knowing this, it is no surprise that one of the most frustrating things for a marketer to see is an abandoned cart. Abandoned carts essentially say to the marketer, “you were so close to a sale, what happened?” This is why it is...

Dec 28, 2020

Take Advantage of Christmas to Get to Know Your Customers

Christmas is a strategic period for the e-commerce sector, anticipated by online shops looking to maximise their end-of-year sales. Did you know that you can also take advantage of Christmas to get to know your customers better? Here are 5 tips to expand your customer knowledge during the end-of-year celebrations. Ensure that visitors have found...

Dec 08, 2020

The impact of user-generated videos on conversion, SEO and sales

Content creation should always be backed by ROI tracking. To align to our clients’ targets we track the performance of their videos from the moment they’re posted online.  Some brands need branding and reputation, some focus on generating revenue, and others use videos to improve their customer experience and after-sales service… In this article we analyzed...

Sep 15, 2020

Christmas: How Customer Knowledge Helps Predict Sales

It’s the most wonderful time of the year: for families, children, and companies who need a boost in their sales. With Christmas around the corner, there is no better time to be thinking about how to convert customers, bring back returning ones, and come up with original and interesting marketing techniques. When it comes to...

Dec 04, 2019

How to send a satisfaction survey via Salesforce CRM?

Do you use Salesforce CRM to centralise your customer data and manage your email campaigns? Would you like to enrich your customer knowledge with the help of customer surveys? Then this article is for you! We will take a look below at how to send a satisfaction survey directly via your Salesforce CRM campaigns and...

May 20, 2019

A Complete Guide to the Net Promoter Score (NPS)

If your company has implemented strategies to measure customer satisfaction and loyalty, you’ve almost certainly heard of the Net Promoter Score (NPS). This method is well-known as a practical way to predict revenue and profit growth. In fact, research shows a correlation between high NPS scores and greater customer loyalty, leading to an increase in...

Jan 29, 2019

5 Things Every CMO Should Know About Their Customers

So you’re a seasoned marketing officer, you’ve got a great team, you create killer campaigns, and you’re seeing the results you want, but know there is always room for improvement and you want to do more. Or maybe you’re the new chief marketing operator of a growing company who is looking to revamp its marketing,...

Oct 30, 2017

Turning Events into a Lead Generation Extravaganza

In recent years, collecting leads has become a largely online process. However, tradeshows and other events are one of the places where businesses can take advantage of face-to-face time with their potential leads, and that makes it an important marketing opportunity. The golden rule of face to face marketing is this: You are as successful...

Jul 03, 2017

5 Bad Marketing Habits You Need to Ditch Now

Here at Skeepers, we try to share a lot of tips and tricks to make sure you are making the most of your marketing and understanding all of the great things that surveys can offer you in regard to your clients. However, in this post, we’re going to switch gears in order to discuss some...

Feb 07, 2017

10 Brilliant Questions To Gauge Your E-commerce Health

“Millennials are at the start of their careers and are just starting to form their households. On the other hand, oldest members of Generation Z are now graduating college and entering the workforce,” said Patrick Dodd, president of Nielsen’s Global Retailer Vertical. These two generations are starting to shape the economy worldwide and will continue...

Nov 07, 2016

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