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Boost your online conversions

How Customer Experience Improvements Ensure Conversions

Marketers understand that tracking key performance indicators (KPIs) are crucial for analyzing how well their company is performing, what specific marketing strategies are most effective, and what specific weaknesses must be addressed. Without question, one of the most important KPIs is a business’s conversion rate, the percentage of visitors who perform a desired action –...

Jul 04, 2016

Why Content Marketing Requires a Customer Feedback Obsession

For good reason, businesses are increasingly investing more time, resources, and money into content marketing than they are in traditional display advertising. Whereas traditional online advertising interrupts customers as they browse the internet, content marketing delivers the tailored content people are looking for at exactly the right time they are looking for it. Among its...

Jun 29, 2016

How Your Lack of Data is Alienating 80% of Your Customers

Providing good customer service involves delivering what you have promised. But providing excellent customer service requires putting yourself in your customers’ shoes to understand how they interact with you at every step in their journey. It requires knowing them so well that you can deliver long lasting value based on your ability to anticipate their...

Jun 14, 2016

Feedback Surveys: Know Your Customer, Grow Your Business

We live in an age when everything about our customers can be measured, quantified, and analyzed, providing invaluable insights which can be used to improve how we interact with them. Working with knowledge about our customers, we can more quickly and efficiently implement customer-centric business strategies, whether it’s to better understand our customers’ needs, improve...

Jun 07, 2016

Feedback Surveys: The Key to Unlocking Ecommerce Conversions

How important is conversion rate optimization to your e-commerce business? The simple answer: it’s everything. The most effective solution: feedback surveys. To provide your visitors with the best online experience possible, one which leads to higher conversion rates (i.e. higher profits), you need to have an intimate knowledge of your customers, including their concerns and...

Mar 28, 2016

Improving Customer Satisfaction Will Save Your Online Business

Increasingly, customers are demanding an effortless online experience. To increase customer satisfaction and improve loyalty, online businesses must remove any kind of friction or effort from their customer experience. After all, in today’s ecommerce world, consumers have multiple choices for where, when, and how to buy what they want. The availability of what they want on the Internet...

Mar 02, 2016

Is Your E-Commerce Site Working? Just Ask Your Customers!

In today’s e-commerce retail world, it’s difficult to know just who your customers are. Unlike brick and mortar shoppers, today’s online customers are anonymous which, of course, makes it far more challenging to understand their wants, needs, and specific requirements. And today’s customers face new problems as well. Bombarded with a constant stream of choices...

Feb 29, 2016

Customer Intelligence Increases Your Business's Profitability

Customer intelligence (CI), derived from customer data, helps business’s understand customer motivations better in order to drive future growth. This data typically falls into one of three categories: Personal demographics, which include data such as age, income level, educational profile, and marital status. Such data might be analyzed to explore buying patterns of people in specific...

Jan 14, 2016

How Customer Feedback Helped Best Buy Reinvent Itself

Back in 2012, financial observers wondered just how mega U.S. retailer Best Buy could turn around its slumping sales and low-level customer satisfaction scores. Best Buy’s revenues had steadily grown throughout the 90s and 00s while rivals CompUSA, Radio Shack, and Circuit City all filed bankruptcy. The company opened stores in every state and benefitted...

Dec 03, 2015

3 Ways to Grow Your Business with Customer Knowledge

Despite the fact that customers are already sharing opinions and personal details on Yelp, Facebook, and other social media venues, many established companies have yet to tap into the power of harnessing customer knowledge. This was made clear last year when Harvard Business Review released its findings on the business models of various S &...

Nov 30, 2015

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