An average person receives about 121 emails per day. They are bombarded with updates, offers, news, and email campaigns. Unless you are Chris Martin offering tickets to the next Coldplay concert, they don’t want to read another boring email from you. So how do you make it worth their while? Make it authentic. UGC is...
An average person receives about 121 emails per day. They are bombarded with updates, offers, news, and email campaigns. Unless you are Chris Martin offering tickets to the next Coldplay concert, they don’t want to read another boring email from you.
So how do you make it worth their while? Make it authentic. UGC is a powerful tool for capturing your audience’s attention through email. Let’s dig deeper and explore the top 5 reasons why incorporating UGC can elevate your email campaigns.
Relatable Email Content is Read More, Driving Clicks Like Never Before
Let’s be real—nobody wants to open yet another generic email with a stiff product pitch or an uninspired template. But what if your emails felt more like scrolling through Instagram and less like reading a sales catalog? That’s where influencer UGC swoops in.
Customers find UGC 2.4x more authentic than brand content.
Imagine opening an email and seeing a vibrant photo of your favorite influencer styling a jacket you’ve been eyeing, or a quick, relatable video of someone unpacking a product you’ve been curious about. It’s instantly engaging because it’s human, real, and relevant. Suddenly, your email isn’t just another sales pitch—it’s a story, a moment of inspiration, or even a lightbulb moment that gets people thinking, “I could totally see myself using this.”
UGC outshines editorial photos or branded content by offering an unmatched sense of authenticity and relatability. While editorial photos are professionally crafted and can sometimes feel staged, UGC is raw and real—capturing genuine customer experiences that resonate with audiences on a deeper level. Today’s consumers trust peer recommendations more than polished ads. UGC provides this trust factor, showing how products perform in real-life scenarios rather than controlled studio settings.
In this example, fitness retailer Fabletics showcases UGC from its Instagram, featuring creators enjoying and endorsing their products. A campaign like this can strategically include images of creators representing diverse audience segments, considering factors such as age, gender, or interests.
Relatability is key here. UGC connects with your audience on a personal level, making your email feel less like a brand talking to them and more like a friend sharing a cool find. It’s not about being pushy; it’s about sparking curiosity and creating a sense of “me too.”
Incorporating UGC transforms your emails from “just another notification” to content people look forward to engaging with. It’s a recipe for driving curiosity, clicks, and, most importantly, meaningful connections.
UGC in Email Campaigns is the Ultimate Social Proof
Out of the hundreds of brands that send emails with probably the same offers and promises, what would set you apart? Why should your audience trust you more than the next brand in their inbox? If you’re like most customers, you will probably trust for reviews, testimonials, or real-life photos from people who’ve already tried the product. This is where social proof comes into play.
Consumers want to know that real people—not just marketers—love your product. UGC delivers exactly that. When your email features an influencer showcasing your product, it’s a trust builder. That video of someone unpacking your product or that snapshot of them wearing it in their everyday life? It says, “I trust this brand, and you can too.”
This trust doesn’t just happen by chance. UGC highlights the credibility your brand has built through authentic relationships with content creators. It shows your audience that people they look up to or find relatable genuinely endorse your products. And the impact of this? Game-changing.
It’s always better to see people like you—real, everyday individuals—using and loving a product. That’s where nano and micro-influencers shine. Their content feels authentic and relatable, bridging the gap between brands and consumers. Unlike polished editorial photos, UGC from these creators resonates deeply because it’s genuine, unscripted, and mirrors the experiences of real people, making it easier for audiences to trust and connect with the brand.
Dormify’s email excels by consistently adding a touch of authenticity and relatability with a polaroid-like design and the inclusion of social media handles and the colleges of attendance, creating a personal connection. The email clearly highlights the brand’s products while also encouraging customers to join the UGC community, fostering deeper engagement and participation.
When trust is high, hesitation drops. Consumers feel more confident in making a purchase because they’ve seen real people using and loving your products. That featured influencer becomes an advocate, not just for your brand but for the quality and value you offer. It’s no longer just your brand saying, “This product is amazing.” Now it’s influencers and their loyal followers backing you up.
Sparks New Conversations and Keeps Your Emails Exciting
Let’s face it: no one wants to read the same email over and over again. If your campaigns are stuck in a cycle of generic promotions or repetitive messages, your audience is going to tune out faster than you can say “unsubscribe.” This is where UGC becomes a game-changer. It opens up new avenues for conversation, keeping your emails vibrant, engaging, and, most importantly, relevant.
Influencers are natural storytellers. They have a knack for showcasing your products in creative and unexpected ways, whether it’s styling your new jacket in a way no one else has thought of or creating a quick video showing off their favorite features of your latest gadget. When you bring these stories into your email campaigns, you introduce your audience to fresh perspectives and unique ways of experiencing your brand.
Think of UGC as your secret weapon for brainstorming content ideas. Not only does it add variety, but it also helps you tailor your messaging to different audience segments. For instance, one influencer might focus on the practical benefits of your product, while another highlights its aspirational appeal. Including both in your emails gives readers a broader view and caters to diverse interests.
These fresh narratives also make your emails feel less sales-y and more like a genuine dialogue with your subscribers. Instead of bombarding them with “Buy Now!” messages, you’re inviting them to discover new ideas, trends, and use cases through the lens of someone they admire or relate to.
UGC Email Campaigns Offer Unique Perspectives
In a world where brands often talk at their audience, UGC flips the script by adding depth and authenticity to your message. One of its biggest strengths? It brings fresh, diverse perspectives that your audience can connect with on a personal level.
Your customers are tired of generic, one-size-fits-all marketing. They crave content that speaks to their specific needs, aspirations, and identities. Influencers bridge this gap beautifully by sharing their individual experiences and unique takes on your products. Whether it’s a travel blogger raving about how your shoes survived the toughest terrains or a foodie showcasing how your kitchen gadget made meal prep a breeze, these perspectives breathe life into your product story.
When you incorporate this into your email campaigns, you’re essentially saying, “Here’s how real people, just like you, are using and loving our product.” Each influencer’s content provides a unique lens through which your audience can view your brand—whether it’s practical, aspirational, or deeply relatable.
The enlarged and highlighted customer quote immediately captures attention, drawing readers into the authentic voice of real users. What truly sets this approach apart is the use of customer testimonials, which offer unique and diverse perspectives. These testimonials go beyond surface-level praise, highlighting various value propositions and addressing the specific needs of different shoppers, making the content relatable and compelling.
This approach also makes your emails more dynamic and engaging. Instead of repeating the same product descriptions or promotional lines, you’re offering a fresh narrative in every campaign. You’re showing your subscribers that your product isn’t just one thing—it’s versatile, adaptable, and meaningful in countless ways.
Influencer UGC also encourages your audience to think beyond the obvious. Seeing how different individuals use and benefit from your product can inspire them to explore its potential in ways they hadn’t considered.
UGC Email Campaigns: The Secret Weapon for Building Authority
Trust is hard to earn but easy to lose. UGC grabs attention and cements your brand’s position as an authority in your industry. According to a study, 77% of consumers will more likely engage with authentic and relatable content. By associating your brand with credible voices, you’re showing your audience that your products are trusted by people who know what they’re talking about.
When this is shared in an email it sends a powerful message. Imagine a fitness influencer showcasing your activewear’s durability during an intense workout or a tech enthusiast praising the seamless performance of your gadget. When you spotlight this content in your email campaigns, you’re amplifying that credibility.
Including UGC in your emails also subtly positions your brand as part of the “in crowd.” When your product is used and praised by trendsetters or experts, it signals to your audience that your brand is worth paying attention to. It’s not just any product they’re considering—it’s the product their favorite influencer swears by, making it the obvious choice.
Moreover, featuring UGC helps your brand exude confidence. It shows that you believe in your product enough to let it speak for itself through real users. This transparency is incredibly appealing to consumers, especially in an era where authenticity is valued more than ever. You’re not just talking about your product—you’re letting trusted influencers do it for you, which is far more impactful.
Incorporating UGC into your email campaigns turns casual subscribers into confident customers who see your brand as a leader in the field. That’s not just authority—that’s power.
Conclusion
When inboxes are overflowing, and attention spans are fleeting, standing out requires more than just flashy offers or catchy subject lines. UGC brings authenticity, relatability, and trust into your email campaigns, transforming them into powerful tools for engagement and conversion.
By incorporating influencer-generated content, you’re creating an experience that resonates with your audience, sparks meaningful conversations, and positions your brand as credible, innovative, and customer-focused. From boosting clicks with relatable stories to building authority through trusted voices, UGC has the potential to redefine how your audience perceives your brand.
The best part? This is just the beginning. With UGC, your email strategy evolves into something dynamic and impactful, ensuring your brand thrives. Ready to take your email campaigns to the next level? It’s time to let UGC do the talking.
