E-reputation:
What if you took back control?

You can partly manage your online reputation with your own brand content, but it is much harder to control what your consumers post (User Generated Content or UGC). Users today can express themselves on many different channels, such as the Internet, social media, forums, etc. And the loudest tend to be the most dissatisfied!

Consumers place more value in freely shared negative experiences than any communication strategies you could put in place.

• Respond to all reviews, whether negative or positive. It is important to reply to each review you collect and to publish your answers.
• Encourage all your customers to talk about you. Without a customer review solution, only your detractors will speak out and influence your brand image and the trust you convey.
• Don’t hide negative reviews, as they add credibility to your overall customer feedback.
• Optimize your SEO to reassure Internet users. 94% of Internet users only view the first page of results on Google. It is therefore essential to appear in the first search results to reassure consumers and position yourself as an industry leader by generating high-quality content.
• Identify influencer profiles that will positively promote your brand and help you achieve your goals.
• Deploy your consumer videos (UGV) on as many channels as possible ! Product pages, Google Ads, social media, blogs, review platforms, etc. Share your customers’ voices as widely as possible to take control of your online reputation.