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Industry – Consumer Goods

Deliver Convenience, Discovery
and Goods

Craft Durable Relationships

Elevate your competitive advantage in today’s dynamic, consumer-centric economy by embracing the power of User-Generated Content (UGC). In the ever-evolving landscape of consumer goods, companies operating in the consumer product and retail sector must anticipate rapidly changing consumer preferences and provide meaningful experiences. Unlock the potential of UGC to not only stay ahead of the curve but also to create a deeper connection with your audience. By incorporating authentic stories, genuine reviews, and real-life experiences shared by consumers, you can tap into the pulse of your market and tailor your strategies to meet the evolving demands of the modern consumer. Explore the innovative possibilities that UGC offers to transform your approach to engagement, marketing, and overall brand experience in the consumer goods industry.

SaaS is your solution

Top consumer goods choose UGC to give shoppers a whole new experience at their fingertips.

Feedback Management

Collect and manage customer feedback at each stage of the buying journey to continually optimize your customer experience and engagement.

Influencer Marketing

Automate and scale influencer activation by collaborating with a large pre-vetted community of micro and nano-influencers.

Live Shopping

Create, stream and manage live shopping events with experts and super brand lovers, to bring you closer to your community.

Ratings & Reviews

Leverage authentic reviews to manage your online reputation, improve SEO and conversion on your website, and offer better products and services.

Consumer Videos

Get your brand ambassadors involved in the creation of quality and inspiring videos on a large scale, to inspire and better inform consumers.

Customer Data Activation

A one-to-one marketing solution that leverages your customer data, to make each interaction of the buyers journey, a lever for incremental growth thanks to our AI predictive models.


If you’re seeking more content about the challenges retailers face and solutions that work, we have more content for you. Our robust library of content includes articles, case studies, and e-books.

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  • Leroy Merlin uses employee generated content to help customers
    Consumer videos
    Leroy Merlin uses employee generated content to help customers
    Leroy Merlin is a major French retailer specializing in home improvement, gardening and DIY.    The brand was exploring ways to help beginner DIYers with their renovation and construction projects. One avenue was to deliver its customers high-value how-to video content, a win-win solution since this would also generate new sources of on and offline...
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  • How Castorama is using awesome videos made by its customers
    Consumer videos
    How Castorama is using awesome videos made by its customers
    Castorama, a major retailer specializing in hardware and home improvement, is recognized as a leader in the French DIY landscape.    ️ The retail chain wanted videos of its customers talking about its store brands, to build trust and add more of a human touch to its content. Find out how it did this with help from...
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  • 5 Ways Feedback Improves Web Abandonment & Conversions
    5 Ways Feedback Improves Web Abandonment & Conversions
    So, your products just aren’t selling. Frustrating, isn’t it? Your e-commerce store is seeing lots of traffic but, for some reason, people still aren’t clicking on the buy now button. Your online traffic simply isn’t converting into sales. The reasons for why this is happening are often a mystery to e-commerce businesses. And even though...
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