Holiday Content Doesn’t Have to End in January. What if the UGC (user-generated content) you collected during the holidays could keep delivering results long after the decorations are packed away? The festive season is a goldmine for brands, with consumers eagerly sharing their excitement and experiences online. From glowing product reviews to stunning unboxing videos,...
Holiday Content Doesn’t Have to End in January.
What if the UGC (user-generated content) you collected during the holidays could keep delivering results long after the decorations are packed away? The festive season is a goldmine for brands, with consumers eagerly sharing their excitement and experiences online. From glowing product reviews to stunning unboxing videos, the holidays are a time when UGC shines brightest.
However, too often, brands treat holiday content as seasonal, letting its potential fade along with the holiday buzz. The reality? Holiday UGC doesn’t have to be confined to one month—it can be transformed into evergreen marketing assets that drive value year-round.
Nearly 79% of people say UGC strongly influences their buying decisions—so why let all that holiday UGC go to waste?
In this blog, we’ll explore how to maximize the shelf life of your holiday UGC, turning seasonal cheer into ongoing engagement, conversions, and brand loyalty. Get ready to uncover strategies to repurpose, analyze, and elevate your holiday content into campaigns that last well beyond January.
Why Holiday UGC is a Goldmine?
The Unique Power of Festive Content
Holiday UGC holds a special charm that sets it apart from other types of content. It’s not just about festive lights and cheerful unboxings—it’s the emotional resonance behind it. During the holidays, people are at their most expressive, sharing genuine moments of joy, gratitude, and celebration. This authenticity creates a powerful connection that resonates with audiences, even after the season ends.
Consider this: consumer engagement during the holidays typically sees a significant boost. Amazon saw a 40% increasein sales during the holiday promotional period this year compared to the previous years. According to industry insights, social media interactions and review submissions can increase by up to 35% during the festive season. Why? Because people are naturally inclined to share their positive experiences, especially when they feel connected to a brand during this meaningful time of year.
Holiday UGC also holds year-round appeal because it taps into universal themes of joy, family, and giving—sentiments that never go out of style. Whether it’s a heartfelt review, a glowing before-and-after photo, or a happy family using your product, these moments transcend the holiday season. Nostalgia and relatability give festive content an evergreen quality that can engage audiences long after the holidays are over.
By recognizing the emotional weight and authenticity of holiday UGC, brands can unlock its true potential, repurposing it in ways that continue to inspire trust, loyalty, and engagement throughout the year.
Turning Seasonal Buzz into Evergreen Value
Social Media Campaigns
Your holiday UGC doesn’t need to gather dust after December. Transform it into engaging social media campaigns that keep your brand top-of-mind. Use festive testimonials, photos, and videos in “throwback” campaigns like #FlashbackFridays or curate a series titled “Top Holiday Memories.” These nostalgic posts can spark engagement while showcasing your brand’s ability to create unforgettable moments.
Dyson, a lifestyle brand, ran a holiday campaign featuring their Airwrap™ multi-styler and dryer in a strawberry and blush pink design. The unboxing and tutorial videos saw strong engagement, captivating the audience. These types of posts can be easily repurposed to attract more customers even after the holiday season.
Product Page Optimization
Holiday UGC is a treasure trove for your product pages. Featuring authentic customer reviews, photos, and videos from the festive season adds credibility and proof of quality. When potential buyers see glowing feedback from previous customers, it helps build trust and increase conversions—even when the holidays are long gone.
Savage X Fenty, Rihanna’s lingerie label, encourages customers to leave product reviews, which are then showcased on the product page. These reviews have proven valuable for online shoppers, helping them make informed decisions. They can be filtered by size, date, and more, providing a glimpse into the experiences of others.
Seasonal Campaign Prep
Think ahead and use this year’s holiday UGC to fuel next year’s festive campaigns. Save and categorize the best content to create anticipation and engagement when the holiday season rolls around again. Not only will this streamline your campaign prep, but it will also serve as a reminder of how your products delivered joy in previous years.
Create “How-To” or Lifestyle Content
Holiday UGC can be repurposed into content that remains relevant year-round. For example, turn festive fashion photos into a “How to Style Your Holiday Dress for Spring” guide or transform unboxing videos into “Top Gift Ideas for Birthdays” content. By framing holiday UGC in a more universal context, you extend its relevance while continuing to engage your audience.
These strategies not only maximize the ROI of your holiday UGC but also allow your brand to stay connected with your audience well beyond the festive season.
Setting Your UGC Up for Year-Round Success
Now that we have established that Holiday UGC can be leveraged even after the decorations are off, let’s talk about proper organization. A well-structured system ensures that you can quickly access and repurpose high-performing content throughout the year, saving time and effort while maintaining quality.
Start by creating a dedicated content library. This centralized repository should house all your UGC, categorized for easy navigation. Organize the content by themes (e.g., joy, gifting, celebrations), products, or seasons, so you can quickly pull relevant materials for future campaigns.
To streamline the process further, invest in solutions designed for UGC management and licensing. These platforms help ensure you have the rights to reuse content across multiple channels while also offering advanced search and tagging capabilities. Tools like these not only keep your UGC organized but also enable you to track performance and optimize its use across campaigns.
Finally, label and highlight high-performing holiday content in your library. Whether it’s the testimonials that garnered the most engagement or visuals that drove clicks, flagging these top pieces makes it easier to leverage them in evergreen or seasonal campaigns.
By organizing your UGC thoughtfully, you set the stage for ongoing success, turning a once-seasonal effort into a year-round advantage.
Your UGC Can Work Harder
Holiday UGC doesn’t have to fade away when the festivities end—it holds the potential to deliver value throughout the year. By extending the life of your seasonal content, you can maximize its emotional appeal, authenticity, and engagement power to support your brand’s goals across campaigns and channels.
Think of holiday UGC as the foundation for something bigger—a starting point that sparks creative, evergreen strategies. With a bit of planning and the right tools, you can transform temporary seasonal buzz into a timeless asset that continuously drives engagement, trust, and conversions.
Start repurposing your UGC today and watch it work for your brand year-round. Need guidance? Let’s talk.
