Creativity That Captured Us All. In 2024, influencer campaigns weren’t just marketing moments—they were cultural phenomena. From jaw-dropping collaborations to boundary-pushing creativity, influencers proved once again why they’re the driving force of modern brand storytelling. This year saw brands and influencers join forces to create campaigns that went beyond selling products. They sparked conversations, built...
Creativity That Captured Us All.
In 2024, influencer campaigns weren’t just marketing moments—they were cultural phenomena. From jaw-dropping collaborations to boundary-pushing creativity, influencers proved once again why they’re the driving force of modern brand storytelling.
This year saw brands and influencers join forces to create campaigns that went beyond selling products. They sparked conversations, built communities, and redefined how we engage with content online.
In this blog, we’re shining a spotlight on the best influencer campaigns of 2024—the ones that set the gold standard for innovation, authenticity, and impact. Get ready to be inspired by the creativity that shaped the year and left us wanting more.
Bare Home
Bare Home Reaches 1.8M Impressions with Influencer Gifting Strategy
Bare Home, a Minnesota-based, family-owned bedding brand founded in 2009, expanded from selling only sheets to a full line of sleep essentials, including comforters, quilts, and pillows. Seeking to establish credibility and bolster online sales, Bare Home turned to micro-influencer marketing through the Skeepers platform.
Challenges
Bare Home’s main hurdle was building brand awareness and trust in a marketplace where consumer confidence is essential. Initially unsure whether influencers would collaborate with a smaller brand, they proceeded with a strategic gifting program in hopes of producing authentic content and driving traffic to their ecommerce site.
Solution
Through Skeepers, Bare Home focused on cultivating long-term partnerships with influencers who had engaged audiences and strong storytelling abilities. By giving influencers creative freedom, content felt more genuine and resonated better with followers. Seasonal and festive campaigns—like Halloween unboxings, winter bedding ideas, and Valentine’s Day décor—further motivated influencer creativity. Bare Home then licensed this content to repurpose across Instagram, TikTok, YouTube Shorts, and Pinterest Idea Pins, maximizing its value.
Results
Within a year, Bare Home generated over 450 influencer posts and amassed 1.8 million impressions. Their engagement rate reached 3.92%, significantly surpassing the industry average. Website sessions increased by over 50%, thanks in part to influencer-driven traffic. By nurturing long-term relationships with micro-influencers, Bare Home effectively boosted brand awareness, strengthened its digital presence, and drove ecommerce growth—all while positioning itself as a leading source of user-generated content.
Drybar
7K Reviews and $187K EMV: Drybar’s Journey to Boosting Visibility and Engagement
Drybar is a haircare brand founded on the idea of excelling at blowouts. Created by professional stylist Alli Webb, Drybar offers high-quality blowouts at prices more affordable than traditional salon visits. The brand has grown into a robust product line tailored for blowouts and has been recognized by Entrepreneur Magazine as one of the “Top 100 Brilliant Ideas of 2010” and identified as a “Boom Brand” by New York Magazine in 2013, reflecting its ongoing success in the competitive haircare industry.
Challenges
Drybar recognized the importance of authentic customer feedback to build trust but lacked a structured approach to generating timely, high-quality reviews for new product launches, best-sellers, and limited-edition items. Maintaining a consistent flow of fresh reviews was critical for influencing purchase decisions and solidifying brand credibility.
Solution
By partnering with Skeepers, Drybar developed a centralized and scalable system for collecting gifted reviews. This partnership gave the brand access to over 100,000 nano and micro-influencers for expanded outreach, video testimonials, and user-generated content. Skeepers’ real-time analytics enabled Drybar to gain valuable insights into product performance and consumer sentiment, guiding improvements in products and overall strategy. Centralizing the entire process, from influencer gifting to tracking published content, saved substantial time and resources.
Results
Drybar generated over 7,000 reviews and 2,300 user-generated video posts, significantly enhancing brand visibility and trust. The campaigns achieved a reach of 697,000, 5.49 million impressions, and 689,000 interactions, reflecting a 4.61% engagement rate. Drybar maintained an average rating of 4.75 out of 5 stars and secured a 94% recommendation rate, underscoring a high level of customer satisfaction. Fresh and authentic reviews had a notable effect on conversions, bolstering Drybar’s presence across major retailers like Ulta and Sephora as well as its own direct-to-consumer website. Through Skeepers’ integrated solution, Drybar scaled up its review-generating capabilities and reinforced the value of gifted reviews as an essential marketing strategy, driving ongoing growth and customer trust.
St Michel Influencer Campaign
How does St Michel collaborate with micro-influencers to increase brand awareness?
St Michel is a popular French biscuit and cake manufacturer, operating as an independent, family-run business since 1905. With eight factories in France and distribution in 100 countries, the brand caters to families and young adults looking for authentic and tasty snacks. Half of the French population purchases St Michel products, with 97 million packets of biscuits and cakes sold in 2020. Determined to maintain its strong local roots while expanding its global presence, St Michel sought to evolve its marketing strategy and retain its reputation as an iconic French confectionery brand.
Challenges
St Michel recognized the need to develop a large-scale micro-influencer strategy to boost brand awareness, rejuvenate its image, and capitalize on key sales periods such as back-to-school and Christmas. Although the brand was already well-known for its flagship biscuits and madeleines, St Michel wanted to engage new audiences, particularly on social platforms like TikTok.
Before partnering with Skeepers, the brand collaborated with micro-influencers on an ad hoc basis but lacked a structured method of overseeing campaigns, monitoring results, and managing relationships. This disjointed approach made it difficult to maintain fresh content, nurture long-term partnerships, and effectively promote both classic and newly launched products.
Solution
By implementing Skeepers’ Influencer Marketing platform, St Michel centralized its campaign management and built enduring relationships with micro-influencers, effectively turning them into brand ambassadors. Through the platform, the brand could easily select profiles that matched its aesthetic and engagement criteria, while also monitoring metrics such as reach and engagement rates in real time.
Key influencer campaigns were rolled out during major seasonal events, in-store promotions, and new product launches, aligning perfectly with St Michel’s strategy of embedding its biscuits and cakes into everyday moments. The brand gave influencers creative freedom while occasionally sharing campaign ideas, such as themes for back-to-school, Christmas recipes, or advent calendar giveaways, resulting in a steady flow of authentic and engaging content.
By focusing on micro-influencers with high engagement and strong connections to their audiences, St Michel revitalized its brand image and broadened its social media reach.
Results
Over the course of one year on Instagram, St Michel carried out 259 collaborations, generated 392 stories, achieved a 5.6% engagement rate, and attained an Earned Media Value of €37,000. On TikTok, the brand produced 60 influencer videos, gained 133,000 views, maintained an 8.2% engagement rate, and recorded €11,000 in Earned Media Value.
St Michel credits the Skeepers platform for its ease of use, comprehensive performance tracking, and high-quality influencer profiles, which altogether yielded more than 6,000 collaboration applications in a single year. By working closely with a dedicated Customer Success Manager, St Michel could refine its campaign briefs, monitor results against custom KPIs, and optimize influencer partnerships for maximum impact.
This holistic approach to micro-influencer marketing allowed St Michel to strengthen its presence on social media, boost customer engagement, and maintain a fresh and dynamic brand image.
Virtue Labs Influencer Campaign
Virtue Labs Amplifies Brand Trust with 5,000+ Reviews and 1,000 UGC Assets
Virtue Labs is a haircare brand committed to scientifically delivering the healthiest, most vibrant hair possible. Its core technology—Alpha Keratin 60ku®—is a proprietary, human-derived keratin that transforms hair in as few as five uses. Under the leadership of a team of bio-scientists, Virtue Labs has harnessed this breakthrough ingredient to help individuals dramatically improve the quality and appearance of their hair, resulting in renewed confidence and a long-lasting sense of well-being.
Challenges
The brand encountered two major obstacles. First, Virtue Labs relied on manual processes to manage user-generated content (UGC) and influencer seeding, which meant coordinating shipping and communication through spreadsheets and emails. This was inefficient and demanded significant team resources.
Second, retailers like Sephora consistently emphasized the need for more reviews, especially honest feedback about how products perform for various hair types. Virtue Labs aimed to support consumer decision-making by gathering varied, relevant testimonials rather than aiming solely for perfect ratings.
Solution
By partnering with Skeepers, Virtue Labs centralized and automated its UGC management, streamlining influencer outreach, sample seeding, and FTC-compliant review collection. This gave the brand a continuous flow of high-quality content and freed its team from time-consuming administrative tasks.
Through Skeepers, Virtue Labs was able to run pre-launch campaigns with lab samples, generating authentic reviews and building excitement before final products hit the market. The ability to gather both bundled and single-product content proved crucial in appealing to diverse customer needs and budgets, while batch UGC creation provided a long-lasting pool of assets that could be repurposed for future campaigns.
This holistic approach aligned seamlessly with Virtue Labs’ omni-channel marketing calendar, ensuring new launches and hero products always had fresh and engaging content.
Results
Virtue Labs successfully collected over 5,000 reviews and 1,000 high-quality UGC assets, achieving more than 1.68 million impressions and 224,000 interactions for an overall engagement rate of 3.8%. The total earned media value surpassed $65,000, driven by a 93% recommendation rate and an impressive 4.73 out of 5-star average rating.
Ninety percent of the content generated was deemed ready for immediate use, enabling Virtue Labs to bolster product pages, social media ads, and marketing campaigns across multiple channels. The automated, centralized approach not only saved the brand time and labor costs but also reinforced trust with consumers, delivering the honest and relevant reviews retailers demanded and establishing Virtue Labs as a science-driven leader in the haircare market.
Conclusion
From family-owned businesses to pioneering hair care innovators, these stories prove that effective influencer campaigns come in all shapes and sizes. Each brand tackled unique challenges—whether it was building trust, expanding brand awareness, or streamlining user-generated content—and found success by tapping into authentic connections with micro-influencers and everyday consumers.
Looking back at 2024, it’s clear that thoughtful, creative campaigns don’t just elevate products—they create genuine, lasting relationships with customers. By embracing new platforms, investing in quality influencer partnerships, and staying true to the voice of their communities, these brands set the bar for what’s possible when authenticity and strategy go hand in hand.
