As we step into the new year, how can we not talk about the up and coming trends in UGC? 2025 promises to be the year when consumer voices take center stage. UGC has become the backbone of e-commerce success, with reviews, visual proof, and authentic feedback driving trust, engagement, and conversions like never before. ...
As we step into the new year, how can we not talk about the up and coming trends in UGC? 2025 promises to be the year when consumer voices take center stage. UGC has become the backbone of e-commerce success, with reviews, visual proof, and authentic feedback driving trust, engagement, and conversions like never before.
To help brands stay ahead of the curve, Skeepers’ eBook, Making Customer Voices Count: UGC Trends in 2025, dives deep into the key trends shaping the future of UGC. It offers actionable insights for brands ready to thrive in the new year.
What Makes This eBook a Must-Read?
75% of consumers read reviews before buying a product
71% leave reviews within 7 days of buying a product.
If this is not enough to convince you, hear it straight from our UGC experts Angelica Ryes and Marine Aubagna in this video foreword.
Today when customers want real, relatable experiences, UGC is the go to strategy for every marketer and brand owner.
The eBook highlights how brands can harness the potential of authentic consumer voices to build trust, foster loyalty, and grow their bottom line. Here’s a sneak peek at the groundbreaking insights you’ll discover inside:
Visual Proof: The Gold Standard for Trust
Today’s shoppers demand more than star ratings; they want to see real-life product use through photos and videos. Visual proof not only builds trust but also drives conversions. As per Google, 50% of shoppers decide which product or brand to buy based on videos they watch.
Beautyblender, for example, leverages visual reviews to highlight real customer experiences. Through strategically timed gifting campaigns, they generated authentic insights for new launches, achieving an average product rating of 4.9 out of 5 and a 99% recommendation rate. This shows the power of visual proof in driving trust and influencing purchase decisions.
Read the eBook to learn how Garnier is leveraging visual UGC to enhance credibility and engage their audiences.
Social as the New Search Engine
With platforms like TikTok and Instagram becoming the primary discovery tools for Gen Z and Millennials, traditional search engines are losing ground.
46% of Gen Z and 35% Millennials now use social media to discover new products, moving beyond traditional search engines. Communities on platforms like TikTok highlight sustainable, high-quality items, fostering trust and driving sales.
Discover how brands like Vanessa Bruno are using nano and micro-influencers to drive visibility and make their products trend on social media.
In 2025, UGC will dominate product discovery and validation on social platforms. Brands must pivot from traditional SEO to authentic, engaging content to stay relevant and capture their audience.
“Search is moving beyond Google as people seek more authentic, personalized insights over generic results. I found that brands are leveraging user-generated content to build trust and engagement, creating compelling narratives that resonate with real experiences and drive deeper connections. In today’s digital world, UGC is the key to cutting through the noise and bringing genuine value to audiences. As a full-time creator, I have seen a shift in how brands have been leaning more towards UGC content, than ads that are too ‘commercial-like’.”
Abiodun Dosu-Staggers Gillyard
Skeepers Content Creator
Personalization Powered by UGC
From tailoring product recommendations to refining designs based on feedback, personalization is key to meeting customer expectations. The eBook explains how brands can use feedback to create customer-centric strategies that stand out in a crowded market.
Research shows customer reviews provide valuable insights for identifying new user needs and improving product quality, enabling brands to offer the right product to the right audience.
Princesse Tam Tam leverages Skeepers Ratings & Reviews to collect genuine feedback across both online and in-store channels. It streamlines the review process and ensures products align with customer expectations. Featuring these reviews enhances conversions while fueling innovation in materials, designs, and services. It ultimately boosts customer satisfaction and loyalty. Looking ahead, the brand intends to integrate reviews into the checkout process and use detailed insights to further refine its customer-centric strategy.
Customer feedback not only drives product development but also enables personalized messaging and promotions, fostering trust and authenticity while demonstrating that customer voices directly influence the brand’s direction.
“My clients consistently support personalisation because it clearly drives increased sales, whether through Google Ads or Meta. Looking ahead to 2025, I believe that personalisation will become even more essential in online marketing, enabling businesses to connect more deeply with their audiences and achieve sustained growth.”
Battista Petrosino
Brand Specialist, Amazon
AI: The Game-Changer for UGC Management
Managing vast amounts of UGC is a daunting task, but not with AI. AI streamlines essential processes like translating and categorizing reviews, eliminating language barriers, and organizing content by themes or sentiment. This enables brands to uncover trends, respond to customer feedback efficiently, and connect with global audiences. It also optimizes review and influencer message responses, ensuring communication is consistent and timely.
Beyond moderation, AI identifies high-impact UGC by analyzing engagement and sentiment trends. It helps brands spotlight and amplify valuable content in their campaigns. By filtering inappropriate material and elevating meaningful user contributions, AI empowers brands to build trust, remain relevant, and make a lasting impact in today’s dynamic digital landscape.
Read the eBook to know more about how AI can help in UGC management.
Recency Matters
Fresh reviews are the currency of trust today. Find out with our eBook how maintaining a steady flow of up-to-date feedback can boost conversions and keep your brand relevant.
Recent reviews play a vital role in boosting consumer confidence. 64% of shoppers place trust in the timeliness of feedback. In dynamic sectors like electronics or fashion, up-to-date reviews provide clarity and assurance. They help customers make informed decisions based on the latest experiences.
Timely reviews can also have a notable impact on conversion rates. When shoppers encounter recent feedback, often from the past few days or weeks, it minimizes doubt and fosters trust. It encourages them to complete their purchase. For brands, ensuring a consistent influx of fresh reviews will be a critical strategy in 2025 to remain competitive and build lasting consumer trust.
Why Do You Need This eBook?
UGC is more than amplification of customer voices. It’s about listening to them, adapting strategies, and creating meaningful connections. This eBook is packed with real-world examples, expert quotes, and actionable tips to help brands make the most of UGC in 2025.
Get Ready to Transform Your Brand Strategy
Are you ready to make consumer voices the cornerstone of your success? Download Making Customer Voices Count: UGC Trends in 2025 today. Discover how you can leverage UGC to build trust, drive engagement, and thrive in the years ahead.
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