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10,000
Posts Generated
4.73/5
Star Rating
96%
Recommendation Rate
About
Peace Out Skincare is a leading acne brand, with a strong presence in North America, particularly known for its hero product, the Acne Dots. As the number one acne brand in Sephora, Peace Out continues to expand its influence, now also available at Ulta and globally in Sephora. With an ever-growing portfolio, the brand has relied on Skeepers’ Gifted Reviews solution for over three years to help gather authentic, high-quality reviews for their products.
Challenges
- Generating Consistent, High-Quality Reviews for new products and hero products
- Streamlining the Review collection process
- Balancing Organic vs. Incentivized Reviews
As Peace Out Skincare continues to grow, ensuring a steady stream of reviews for both new and core products became essential. According to Annie, the VP of Sales at Peace Out Skincare, ensuring fresh, engaging reviews for their hero products was a key challenge. Even though these products generate thousands of reviews, the brand prefers to keep the content fresh and relevant with regular gifting campaigns for maintaining customer trust.
Annie has an interesting view on collecting reviews on their most popular products. She says, “Why are we pushing for more reviews when our hero product already has thousands of reviews? Because you see a correlation between the sales dipping when the reviews are stale.”
Managing the review collection process internally was another challenge. With Peace Out Skincare’s expanding product line and retailer partnerships, doing it all in-house was becoming increasingly difficult. The operational burden of ensuring timely and efficient review collection could become overwhelming without an efficient solution in place.
“I don’t know if any brand can do this sort of thing without outsourcing. The thought of doing it on our own… nobody has the time for that.” – Annie Sokoloff, VP of Sales
Solution
Key takeaways
- Efficient Gifted Review Process
- Continuous engagement for core products and new launches.
- Streamlined Operational Management
Skeepers provided Peace Out Skincare with an efficient solution to collect authentic reviews at scale. With Skeepers’ Gifted Reviews solution, the brand could easily engage with micro and nano influencers, ensuring that the products were reviewed promptly and across retailers. This helped the team keep their reviews fresh, even for their most popular products.
“Skeepers executes on the timing perfectly. We always see the reviews come in right when we need them. And no matter what the budget looks like for any upcoming year, we’re always making room for allowing those reviews to come in first. “ – Annie, VP of Sales
To maintain the steady flow of reviews, Peace Out Skincare used Skeepers to continually collect feedback on both their hero products and new launches. This helped drive consistent sales and prevent reviews from becoming stale. New launches, especially, benefitted from the immediate influx of reviews, which were vital for generating initial customer trust.
“When we launch new products, gifting becomes a major part of that strategy to ensure we generate reviews from the start.” – Annie, VP of Sales
With Skeepers, Peace Out Skincare was able to streamline the entire gifting and review collection process. Instead of managing the operation internally, which would have been a logistical nightmare, the brand was able to focus on their core business while Skeepers handled the heavy lifting of review generation.
Annie Sokoloff
VP of Sales
“When we launch new products, gifting becomes a major part of that strategy to ensure we generate reviews from the start. [Without Skeepers],We’d have to do it all internally. Operationally, I think that would be very difficult for us.”
Results
Key takeaways
- Consistent increase in Review volume and quality
- Positive impact on sales and brand visibility
- Operational efficiency and time saved
- Increased trust and credibility with Consumers
Since partnering with Skeepers, Peace Out has seen a consistent increase in review volume. New products and hero products alike have benefited from a steady stream of high-quality reviews that drive customer trust and sales. The ability to generate anywhere from 2-300 reviews for new products and thousands for core products has helped build social proof and credibility.
“For a new SKU launching, I think it’s between 2 and 300 reviews. For the Hero product, it’s as many as we can get into the thousands.” – Annie Sokoloff, VP of Sales
The brand has generated nearly 10,000 posts using Skeepers’ Gifted Reviews solution and has earned an impressive 4.73 star rating out of 5. The customer recommendation rate stands at an outstanding 96%.
With fresh, authentic reviews consistently coming in, Peace Out Skincare saw a direct impact on their sales and website traffic. They noted that when reviews become stale, the brand experiences a dip in sales, reinforcing the importance of keeping the review cycle alive. Gifting via Skeepers played a pivotal role in making sure reviews for new products were available from the get-go.
With Skeepers, the brand saved significant time and resources. This allowed them to save money and focus on other important aspects of the business without sacrificing review quality or timing.
Gifted Reviews enabled Peace Out Skincare to maintain a constant flow of reviews that consumers trust. The balance between organic reviews and incentivized reviews, combined with the timely delivery of reviews, helped maintain Peace Out’s reputation as a trustworthy brand in the acne care industry.
Annie Sokoloff
VP of Sales
“For a new SKU launching, I think it’s between 2 and 300 reviews. For the Hero product, it’s as many as we can get into the thousands.We rely on Skeepers more than we can express. It’s indispensable for us.”
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